Aleph expands partnership with Spotify to manage Global Advertising Sales in over 80 markets
For Kenyan brands looking to connect with a digitally engaged audience, Aleph and Spotify’s expanded partnership
The End of Ad Agencies? Mark Zuckerberg’s AI Vision Sounds the Alarm
A tidal wave is forming, and the global advertising industry might just be in its path.
Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly
The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when
My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment
Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World
By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is
Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation
PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University,
AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center
How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe
Mastering AI Search: How Businesses Can Thrive in the Era of Intelligent Discovery
By Stanislaus Martins, Marketing and Technology Expert, Lagos, Nigeria The way people search for information online