Building a Brand on a Small Budget in an African Market
Big brands have budgets for billboards, TV and celebrity ambassadors. Most African businesses don’t. The good
How to Get Your Brand Mentioned When People Ask ChatGPT
More people now ask an AI assistant for recommendations instead of searching Google. “What’s the best
Forecast Says African E-Commerce Could Pass $1 Trillion by 2033
A new Research and Markets report, published 8 October, projects that Africa’s e-commerce market will pass
Jumia Is Promising to Break Even by the End of 2026
Jumia sold $818.6 million worth of goods in 2025, up 14% on the year before. The
PwC Says Kenya Is the Fastest Growing Digital Ad Market. Nigeria Leads on Streaming
PwC’s Africa Entertainment and Media Outlook for 2026 to 2030 landed this week, and the headline
Meta Blocks TikTok Ads in Egypt and Six Other Markets
Since 8 October, Meta has refused ads that send people to TikTok in seven countries. Egypt
Meta and TikTok Want AI to Run Your Ad Account. Should You Let It?
Advertising Week gave us two announcements in two days. TikTok unveiled agentic advertising features on 5
OpenAI Now Sells Ads Self Serve in North Africa. Most Brands Haven’t Noticed Yet
On 31 August OpenAI switched on self serve ad buying across Europe, India, the Middle East
What Meta’s Manus AI Inside Ads Manager Means for African Advertisers
If you logged into Meta Ads Manager any time after February 2026 and noticed a new
Africa’s Creator Economy is Now Worth $3 Billion. Most Creators Still Earn Less Than $100 a Month
Africa’s creator economy has crossed an important line. According to the Africa Creator Economy Report 2.0,