Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About 

March 28, 2025
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By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly

The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025

March 28, 2025
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The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when

My Playbook for Reducing Cart Abandonment in E-commerce

March 28, 2025
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By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment

Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World

March 25, 2025
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By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is

Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation

March 20, 2025
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PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University,

AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement

March 19, 2025
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The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center

How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising

March 19, 2025
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By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe

Mastering AI Search: How Businesses Can Thrive in the Era of Intelligent Discovery

March 19, 2025
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By Stanislaus Martins, Marketing and Technology Expert, Lagos, Nigeria The way people search for information online

Meta Drops Fact-Checking on Facebook and Instagram

January 17, 2025
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In a bold and controversial move, Meta, the parent company of Facebook and Instagram, has officially

Temu Takes Nigeria by Storm: What This Means for the Local E-commerce Landscape

December 3, 2024
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Chinese e-commerce giant Temu is rewriting the rules of online shopping in Nigeria. Now the most