Why Proving Martech ROI Matters More Than Ever for African Brands
The global marketing technology industry is valued at over 160 billion dollars, but very few companies
Aleph expands partnership with Spotify to manage Global Advertising Sales in over 80 markets
For Kenyan brands looking to connect with a digitally engaged audience, Aleph and Spotify’s expanded partnership
The End of Ad Agencies? Mark Zuckerberg’s AI Vision Sounds the Alarm
A tidal wave is forming, and the global advertising industry might just be in its path.
Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly
The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when
My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment
Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World
By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is
Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation
PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University,
AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center
How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe