OpenAI Targets $100 Billion in Ad Revenue by 2030. African Brands Should Already Be Planning
OpenAI, the company behind ChatGPT, is publicly projecting $2.5 billion in advertising revenue in 2026 scaling to $100 billion annually by 2030. According to figures cited in MarketingProfs’s April AI update, the company’s early advertising pilot generated $100 million in annualised revenue within two months. For African marketers still treating
What Meta’s Manus AI Inside Ads Manager Means for African Advertisers
If you logged into Meta Ads Manager any time after February 2026 and noticed a new pop up offering an AI work partner, you were not imagining it. Meta has quietly begun rolling out Manus AI, the autonomous agent technology it acquired for over $2 billion at the end of
Five Sub Saharan African Creators Make TikTok’s Global Discover List 2026
TikTok has named five Sub Saharan African creators to its annual Discover List 2026, the platform’s curated highlight of 50 creators it says are shaping global culture. The 2026 cohort, unveiled by TikTok’s global content team, builds on a milestone moment from 2025 when African creators appeared on the list
Africa’s Creator Economy is Now Worth $3 Billion. Most Creators Still Earn Less Than $100 a Month
Africa’s creator economy has crossed an important line. According to the Africa Creator Economy Report 2.0, published by Communiqué and TM Global at the Africa Creators Summit in Lagos earlier this year, the sector is now valued at $3.08 billion, with a projected climb to $17.84 billion by 2030. The
ADICOM Days 2026: Africa is Not One Digital Market
When Stanislaus Martins took the keynote stage at the 10th edition of ADICOM Days in Abidjan on April 16, 2026, he came with a message the room was not entirely ready for. Africa, he argued, has stopped moving as a single digital block. It is now visibly splitting into two