Africa’s Creator Economy is Now Worth $3 Billion. Most Creators Still Earn Less Than $100 a Month
Africa’s creator economy has crossed an important line. According to the Africa Creator Economy Report 2.0, published by Communiqué and TM Global at the Africa Creators Summit in Lagos earlier this year, the sector is now valued at $3.08 billion, with a projected climb to $17.84 billion by 2030. The
The Quiet Risk In Corporate Nigeria’s AI Rush, According To Stanislaus Martins
Ask Stanislaus Martins what Nigerian companies are getting wrong about AI and he answers the question by telling you what happens in the first ten minutes of most of his meetings. “I ask the CEO, are you using AI? Proud yes. Every time. Then I press a little. Finance is
When Virality Doesn’t Pay. The Streaming Trap for African Artists
Music has never travelled faster or farther. From Lagos to London, Nairobi to New York, a hit song can go viral in minutes, blurring borders and collapsing distance. The rise of global streaming platforms has opened a gateway that was once sealed shut for many musicians in emerging markets. But
Neuralink Raises $650 Million to Push the Boundaries Between Brain and Machine
Neuralink, Elon Musk’s ambitious brain-computer interface company, has raised another $650 million in fresh funding, catapulting its valuation to a staggering $9 billion. The Series E round marks a significant leap in the journey to fuse human cognition with machines, drawing deep interest from both tech investors and bioethics observers.
The Smartphone Isn’t Dead Yet—But the Countdown Has Started
The smartphone has defined our modern world. For nearly two decades, it has been our closest companion—our communicator, navigator, entertainer, and productivity hub. But now, the tech world is looking past it. The question is no longer if the smartphone era will end. It’s when, how, and who will lead
Stop Dreaming: AI Will Take Your Job. It’s Already Happening
by Stanislaus Martins It’s no longer a question of if. It’s not even a question of when. AI is already changing everything—and jobs are right in the crosshairs. The dream of lifelong job security has been on life support for years, but artificial intelligence is pulling the plug. While we’re
Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World
By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is this transformation more critical than in Nigeria and across Africa. As businesses strive to engage an increasingly digital audience, artificial intelligence (AI), automation, and data-driven marketing are reshaping how brands connect with consumers. For
How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe has taken a significant step forward with its latest innovation—AI-powered marketing agents. These new tools, integrated into the Adobe Experience Platform, aim to revolutionize marketing workflows by automating website optimization, content management, and audience
Global Marketing Firm Kantar Gets New Chief Commercial Officer, Middle East and Africa
Global marketing firm Kantar gets a new Chief Commercial Officer for its Middle Eastern and African divisions, as the company announces Manaswita Singh in her new regional role. Singh has spent 19 of her 21 career experience with Kantar.
AI-Related Searches Surge in Nigeria, Kenya, and South Africa
AI-related inquiries surged 150% in Kenya, 130% in Nigeria, and 120% in South Africa. New Google report shows a significantly growing curiosity about AI assistance and AI jobs in the three countries.