Forecast Says African E-Commerce Could Pass $1 Trillion by 2033
A new Research and Markets report, published 8 October, projects that Africa’s e-commerce market will pass $1 trillion by 2033. The drivers it names are mobile first shopping and the growth of fintech. Treat any ten year forecast with care. These reports are built on assumptions, and a lot can
Jumia Is Promising to Break Even by the End of 2026
Jumia sold $818.6 million worth of goods in 2025, up 14% on the year before. The company is now guiding towards EBITDA break even by the fourth quarter of 2026. That’s a big promise from a company that has lost money every year since it started. Jumia has spent the
The $10 Billion AI Plan for Africa Is Moving From Talk to Spending
Back in February, the African Development Bank, UNDP and their partners launched the AI 10 Billion Initiative at the Nairobi AI Forum. The goal: mobilise up to $10 billion for AI across Africa by 2035. Launch announcements are cheap. What’s new this month is a report that the initiative is
Moonshot 2026 Comes to the National Theatre, Lagos on 28 and 29 October
TechCabal’s Moonshot conference is back on 28 and 29 October, and this year it’s at the National Theatre in Lagos. If you haven’t been, Moonshot is where a big chunk of the African tech scene shows up in one place: founders, investors, policy people, operators and a growing number of
African Startups Raised $2.49 Billion in Nine Months. Nigeria Still Leads
New numbers from TechCabal show African startups raised $2.49 billion across 315 disclosed deals between January and September 2026. That’s 7.8% more than the $2.30 billion raised over the same months last year. Nigeria came first with $624 million. Egypt followed at $396 million, then Benin at $345 million, Kenya
PwC Says Kenya Is the Fastest Growing Digital Ad Market. Nigeria Leads on Streaming
PwC’s Africa Entertainment and Media Outlook for 2026 to 2030 landed this week, and the headline belongs to Kenya. Kenya’s internet advertising revenue is forecast to grow from $313 million in 2025 to $603 million in 2030. That’s 14% a year. Video advertising is growing faster still, at 18.2% a
Cyberattacks on African Businesses Grew 421% in Nine Years
A new Mastercard report, Africa’s Digital Defense Race, puts numbers on something many of us already feel. Between 2016 and 2025, cyberattacks in Africa rose by 421.4%. The global figure for the same period was 307.3%. Mastercard Cyber Insights logged 69,236 cyber events aimed at African organisations in 2025. That
Meta Blocks TikTok Ads in Egypt and Six Other Markets
Since 8 October, Meta has refused ads that send people to TikTok in seven countries. Egypt is the only African market on the list. The others are the United States, Canada, Indonesia, Japan, Thailand and Vietnam. The ban covers ads bought directly by ByteDance, TikTok’s owner, and campaigns run by
Meta and TikTok Want AI to Run Your Ad Account. Should You Let It?
Advertising Week gave us two announcements in two days. TikTok unveiled agentic advertising features on 5 October. Meta answered on 6 October. Meta’s version is the one worth paying attention to. Its business assistant can now generate creative, adjust targeting and move budget between campaigns, all from a chat prompt.