PwC Says Kenya Is the Fastest Growing Digital Ad Market. Nigeria Leads on Streaming
PwC’s Africa Entertainment and Media Outlook for 2026 to 2030 landed this week, and the headline belongs to Kenya. Kenya’s internet advertising revenue is forecast to grow from $313 million in 2025 to $603 million in 2030. That’s 14% a year. Video advertising is growing faster still, at 18.2% a
Cyberattacks on African Businesses Grew 421% in Nine Years
A new Mastercard report, Africa’s Digital Defense Race, puts numbers on something many of us already feel. Between 2016 and 2025, cyberattacks in Africa rose by 421.4%. The global figure for the same period was 307.3%. Mastercard Cyber Insights logged 69,236 cyber events aimed at African organisations in 2025. That
Meta Blocks TikTok Ads in Egypt and Six Other Markets
Since 8 October, Meta has refused ads that send people to TikTok in seven countries. Egypt is the only African market on the list. The others are the United States, Canada, Indonesia, Japan, Thailand and Vietnam. The ban covers ads bought directly by ByteDance, TikTok’s owner, and campaigns run by
Meta and TikTok Want AI to Run Your Ad Account. Should You Let It?
Advertising Week gave us two announcements in two days. TikTok unveiled agentic advertising features on 5 October. Meta answered on 6 October. Meta’s version is the one worth paying attention to. Its business assistant can now generate creative, adjust targeting and move budget between campaigns, all from a chat prompt.