How to Get Your Brand Mentioned When People Ask ChatGPT
More people now ask an AI assistant for recommendations instead of searching Google. “What’s the
The $10 Billion AI Plan for Africa Is Moving From Talk to Spending
Back in February, the African Development Bank, UNDP and their partners launched the AI 10
What Brands Get Wrong When Working With African Creators
Creator partnerships are now a normal line in African marketing budgets. Most of the money still
How Small Brands Actually Use WhatsApp Business to Sell
Ask a small business owner in Lagos or Nairobi where most sales happen and the answer
A Website Security Checklist for African Businesses
Most hacked business websites weren’t hacked by geniuses. They were left open. An old plugin, a
Takealot Turns a Profit and Opens the Door to Chinese Sellers
South Africa’s biggest online store has crossed a line it spent years chasing. Naspers reports that
Retail Media in Nigeria: Where to Start if You Sell Online
If your products sit on Jumia, Konga or a supermarket’s app, there’s an ad channel you’re
How to Get Real Value From a Tech Conference
With Moonshot in Lagos and AI Expo Africa in Johannesburg both landing at the end of
How to Get Your Brand Mentioned When People Ask ChatGPT
More people now ask an AI assistant for recommendations instead of searching Google. “What’s the best
EgyptAir Bets on AI to Run Its Website and App Content
EgyptAir has picked SitecoreAI to manage the content on its main website, its country sites and
Building a Brand on a Small Budget in an African Market
Big brands have budgets for billboards, TV and celebrity ambassadors. Most African businesses don’t. The good
AI Expo Africa Runs in Johannesburg the Same Week as Moonshot
Two of the continent’s big tech events land on the same dates this month. AI Expo
