How to Get Your Brand Mentioned When People Ask ChatGPT
More people now ask an AI assistant for recommendations instead of searching Google. “What’s the best accounting software for a small business in Nigeria?” “Which bank in Kenya has the lowest transfer fees?” If your brand isn’t in the answer, you’re invisible to that customer. Nobody outside these companies knows
EgyptAir Bets on AI to Run Its Website and App Content
EgyptAir has picked SitecoreAI to manage the content on its main website, its country sites and its mobile app. No go live date has been shared. The airline’s stated plans include personalisation and AI assisted content. In plain terms: showing different offers to different travellers, and using AI to produce
Building a Brand on a Small Budget in an African Market
Big brands have budgets for billboards, TV and celebrity ambassadors. Most African businesses don’t. The good news is that a strong brand has less to do with spending than people think. Be clear about one thing. Small brands that try to stand for everything stand for nothing. Pick the one
AI Expo Africa Runs in Johannesburg the Same Week as Moonshot
Two of the continent’s big tech events land on the same dates this month. AI Expo Africa takes place in Johannesburg on 28 and 29 October, the same two days as TechCabal’s Moonshot in Lagos. That’s a scheduling headache for anyone who wanted both. It also says something about how
African Organisations Face 3,237 Cyberattacks a Week
Check Point Research says organisations across Africa averaged 3,237 cyberattacks a week in July. The global average for the same period was 2,336. So the average African company is getting hit almost 40% more often than the average company worldwide. That fits with the Mastercard report we covered this month,
Forecast Says African E-Commerce Could Pass $1 Trillion by 2033
A new Research and Markets report, published 8 October, projects that Africa’s e-commerce market will pass $1 trillion by 2033. The drivers it names are mobile first shopping and the growth of fintech. Treat any ten year forecast with care. These reports are built on assumptions, and a lot can
Jumia Is Promising to Break Even by the End of 2026
Jumia sold $818.6 million worth of goods in 2025, up 14% on the year before. The company is now guiding towards EBITDA break even by the fourth quarter of 2026. That’s a big promise from a company that has lost money every year since it started. Jumia has spent the
The $10 Billion AI Plan for Africa Is Moving From Talk to Spending
Back in February, the African Development Bank, UNDP and their partners launched the AI 10 Billion Initiative at the Nairobi AI Forum. The goal: mobilise up to $10 billion for AI across Africa by 2035. Launch announcements are cheap. What’s new this month is a report that the initiative is
Moonshot 2026 Comes to the National Theatre, Lagos on 28 and 29 October
TechCabal’s Moonshot conference is back on 28 and 29 October, and this year it’s at the National Theatre in Lagos. If you haven’t been, Moonshot is where a big chunk of the African tech scene shows up in one place: founders, investors, policy people, operators and a growing number of
African Startups Raised $2.49 Billion in Nine Months. Nigeria Still Leads
New numbers from TechCabal show African startups raised $2.49 billion across 315 disclosed deals between January and September 2026. That’s 7.8% more than the $2.30 billion raised over the same months last year. Nigeria came first with $624 million. Egypt followed at $396 million, then Benin at $345 million, Kenya