Temu Takes Nigeria by Storm: What This Means for the Local E-commerce Landscape
Chinese e-commerce giant Temu is rewriting the rules of online shopping in Nigeria. Now the most popular app in Nigeria’s Google Play Store and Apple App Store, Temu has quickly gained traction, amassing over 500 million downloads globally on Android. Backed by aggressive advertising and its low-cost, direct-to-consumer model, the
Lontor Launches Advanced Residential Energy Storage System in Nigeria
Lontor Nigeria unveils its advanced Residential Energy Storage System (RESS) to minimize energy costs for Nigerians. The solar-based product can cut Nigerians’ energy costs by about 80 percent.
Nigeria Moves to Curb Consumer Exploitation and Other Unfair Market Practices
Nigeria's Federal Competition and Consumer Protection Commission (FCCPC) and the Economic and Financial Crimes Commission have pledged to strengthen their collaboration to protect Nigerian consumers from exploitation.
How AI is Transforming Advertising Agencies and OOH Advertising in Nigeria
Explore how AI is reshaping advertising in Nigeria, from creative ad copy to Out-Of-Home advertising innovations. Discover the impact and future trends of AI in the industry. Artificial Intelligence (AI) is revolutionizing the advertising landscape in Nigeria, bringing both opportunities and challenges. To understand this transformation, we spoke with Anthony
Meta Unlocks New Monetization Avenues for Nigerian and Ghanaian Content Creators
Meta now allows content creators in Nigeria and Ghana to monetize on Instagram and Facebook, opening up new revenue streams and transforming the digital content landscape in Africa. Meta is revolutionizing the digital landscape in Nigeria and Ghana by introducing new monetization features for content creators on its platforms, Instagram
Smartphone Access and Affordability Drive E-commerce Growth at Jumia Nigeria
Discover how Jumia Nigeria’s CEO, Sunil Natraj, is navigating the e-commerce landscape with a focus on smartphone affordability, streamlined logistics, and adaptive strategies. In a rapidly evolving e-commerce environment, Jumia Nigeria has strategically adapted its operations to meet the unique challenges and opportunities presented by the Nigerian market. Sunil Natraj,
Mercury’s Account Closures Could Undermine Foreign Investor Confidence in Nigerian Startups
The recent decision by Mercury Bank to close accounts of Nigerian startups could impact foreign investor confidence and disrupt the country’s startup ecosystem. Learn more about the potential effects and solutions. Austin Okpagu, the Country Manager at Verto FX, has voiced significant concerns over the impact of Mercury Bank’s recent
Google for Startups Accelerator Africa Announces 8th Cohort with Innovative African Startups
Google for Startups Accelerator Africa reveals its 8th cohort featuring ten dynamic startups from Kenya, Nigeria, Rwanda, and South Africa, focusing on AI and tech solutions. Discover the impactful projects set to transform the African tech scene. Google has unveiled the 8th cohort of its prestigious Google for Startups Accelerator
NCC Demands Transparency from Telcos with New Data Use Disclosure Guidelines
The Nigerian Communications Commission (NCC) has mandated telecom operators to disclose detailed information on data usage and tariffs to improve transparency and consumer understanding. This directive, effective July 29, 2024, aims to address complaints about unexpected charges and data depletion. Note: This information is provided for awareness and is not
Exciting Upcoming Webinars from Nigerian Marketing Research Association August to November 2024
Join the Nigerian Marketing Research Association’s series of enlightening webinars from August to November 2024. Explore quality data, personal branding, nation-building research, and global research ethics. Register now! Image Source: NiMRA’s LinkedIN Post The Nigerian Marketing Research Association (NiMRA) is thrilled to announce a dynamic series of webinars designed to