OpenAI Targets $100 Billion in Ad Revenue by 2030. African Brands Should Already Be Planning
OpenAI, the company behind ChatGPT, is publicly projecting $2.5 billion in advertising revenue in 2026 scaling
What Meta’s Manus AI Inside Ads Manager Means for African Advertisers
If you logged into Meta Ads Manager any time after February 2026 and noticed a new
Africa’s Creator Economy is Now Worth $3 Billion. Most Creators Still Earn Less Than $100 a Month
Africa’s creator economy has crossed an important line. According to the Africa Creator Economy Report 2.0,
ADICOM Days 2026: Africa is Not One Digital Market
When Stanislaus Martins took the keynote stage at the 10th edition of ADICOM Days in Abidjan
Anthropic Just Built Something Africa Should Be Talking About
Last week, while a room full of Canadian bank executives sat across from their regulators trying
The Quiet Risk In Corporate Nigeria’s AI Rush, According To Stanislaus Martins
Ask Stanislaus Martins what Nigerian companies are getting wrong about AI and he answers the question
Why Proving Martech ROI Matters More Than Ever for African Brands
The global marketing technology industry is valued at over 160 billion dollars, but very few companies
When Virality Doesn’t Pay. The Streaming Trap for African Artists
Music has never travelled faster or farther. From Lagos to London, Nairobi to New York, a
Can AXIAN’s Bold Move Help Jumia Reclaim Its Place in Africa’s Digital Economy?
Jumia has a new ally. AXIAN Telecom, a fast-growing Pan-African telco group, has acquired an 8
Is Kenya’s Bold Ban on Influencer Gambling Ads a Blueprint for Africa?
In a move that has sent shockwaves through East Africa’s marketing and gambling sectors, Kenya’s Betting