Aleph expands partnership with Spotify to manage Global Advertising Sales in over 80 markets
For Kenyan brands looking to connect with a digitally engaged audience, Aleph and Spotify’s expanded partnership is a powerful new opportunity. With Spotify’s advanced ad tools and formats, you can reach listeners during key listening moments. This partnership means more than just ads. It’s a chance to connect, inspire, and
Stop Dreaming: AI Will Take Your Job. It’s Already Happening
by Stanislaus Martins It’s no longer a question of if. It’s not even a question of when. AI is already changing everything—and jobs are right in the crosshairs. The dream of lifelong job security has been on life support for years, but artificial intelligence is pulling the plug. While we’re
The End of Ad Agencies? Mark Zuckerberg’s AI Vision Sounds the Alarm
A tidal wave is forming, and the global advertising industry might just be in its path. Mark Zuckerberg has sounded the clearest alarm yet: AI is not just a tool for optimization—it’s about to become the entire ad engine. In a bold interview with Ben Thompson of Stratechery, the Meta
Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly 7:42 PM, Ada’s phone buzzes. “Sis, this glow serum? My skin is giving ‘rich auntie vibes’ now! Buy before it finishes o!” She clicks on the voice note. It’s a friend raving about a
AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center of it. Today’s consumers expect personalized shopping experiences, whether they are browsing in-store or online. To meet these expectations, retailers are leveraging AI to analyze customer behavior, tailor recommendations, and create seamless interactions across
How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe has taken a significant step forward with its latest innovation—AI-powered marketing agents. These new tools, integrated into the Adobe Experience Platform, aim to revolutionize marketing workflows by automating website optimization, content management, and audience
Performance Marketers, The Game Has Changed—Here’s How to Stay Ahead
by Nneka Keshi, Global Marketing Leader For years, performance marketers have been laser-focused on conversions—driving clicks, optimizing CTAs, and scaling ad spend for immediate returns. But what happens when your pipeline starts drying up? When you’ve maxed out your audience and hit a growth ceiling? The reality is, the next
Mastering AI Search: How Businesses Can Thrive in the Era of Intelligent Discovery
By Stanislaus Martins, Marketing and Technology Expert, Lagos, Nigeria The way people search for information online is changing dramatically. Gone are the days when users simply typed keywords into Google and clicked through pages of search results. Today, AI-powered search engines—driven by advanced models like ChatGPT, SearchGPT, and Bing AI—are
Bhutan’s 100 Billion Gamble Can Mindful Capitalism Redefine Economic Growth
In a world increasingly dominated by profit-driven economies and environmental challenges, Bhutan has embarked on a bold new journey to reimagine the intersection of culture, sustainability, and capitalism. The Gelephu Mindfulness City, a 100 billion economic initiative, aims to create a harmonious blend of spiritual well-being, ecological balance, and economic
Meta Drops Fact-Checking on Facebook and Instagram
In a bold and controversial move, Meta, the parent company of Facebook and Instagram, has officially announced the end of its third-party fact-checking program in the United States. This initiative, which was launched to curb misinformation on the platform, is being replaced by a “Community Notes” system, drawing inspiration from