Publicis Groupe Acquires Mars United Commerce 
Global Marketing
2 min read
6

Publicis Groupe Acquires Mars United Commerce 

September 24, 2024
0

Publicis Groupe announced that it acquired Mars United Commerce on Thursday to scale its existing commerce capacities further.

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Global Martech Awards TMW100 Calls for Applications, Set August 31 Deadline
Event Global Marketing
3 min read
19

Global Martech Awards TMW100 Calls for Applications, Set August 31 Deadline

September 4, 2024
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Global Martech awards event TMW100 Awards calls for applications from Martech innovators globally. TMW100 will stop receiving applications on August 31.

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Navigating Google’s Shift on Third-Party Cookies
Global Marketing Opinions
3 min read
13

Navigating Google’s Shift on Third-Party Cookies

September 4, 2024
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Google has announced that users can now accept third-party cookies or reject them in its Chrome browser to enhance user protection, fueling speculation and concern about the future of Adtech and Martech. 

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Google and Netflix Team Up to Integrate Advertising Inventory into DV360
Global Marketing Technology
5 min read
22

Google and Netflix Team Up to Integrate Advertising Inventory into DV360

August 23, 2024
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Google has recently announced a groundbreaking integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Initially available in the US, Canada, Brazil, and Mexico, this partnership is set to expand globally in the coming months, offering advertisers unprecedented access to premium streaming content through private marketplaces.

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Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Global Marketing Technology
4 min read
19

Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen

August 23, 2024
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Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging

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Amazon, Pinterest, and TikTok Integration: A Game-Changer for Social Commerce and E-commerce Growth
Global Marketing Technology
4 min read
21

Amazon, Pinterest, and TikTok Integration: A Game-Changer for Social Commerce and E-commerce Growth

August 23, 2024
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In a groundbreaking move that promises to reshape the e-commerce landscape, Amazon has partnered with social media giants TikTok and Pinterest to offer seamless shopping experiences directly from users' social media feeds. This innovative integration is expected to accelerate the growth of social commerce globally, including in Africa, where similar

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Publicis Acquires Influencer Marketing Platform – Influential
Global Marketing Technology
4 min read
28

Publicis Acquires Influencer Marketing Platform – Influential

August 23, 2024
0

Publicis Acquires Influential, Strengthening Its Position in the Booming Influencer Marketing Sector. Publicis Groupe, a global leader in the advertising and communications industry, has agreed to acquire Influential, the world's largest influencer marketing company by revenue. This acquisition, valued at approximately $500 million, signifies a strategic move by Publicis to

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TikTok Teams Up with Amazon to Transform In-App Shopping Experience
Global Spotlights Technology
2 min read
25

TikTok Teams Up with Amazon to Transform In-App Shopping Experience

August 11, 2024
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TikTok and Amazon’s new integration brings a seamless shopping experience to users, merging viral content with direct purchases. Discover how this partnership is set to revolutionize social commerce. TikTok has announced an exciting new partnership with Amazon that promises to revolutionize the way users shop online. This integration aims to

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Meta Launches $2 Million Llama 3.1 Impact Grants for AI-Driven Social Good Projects
Global Technology
2 min read
30

Meta Launches $2 Million Llama 3.1 Impact Grants for AI-Driven Social Good Projects

August 9, 2024
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Meta unveils the Llama 3.1 Impact Grants with $2 million in funding to support global AI-driven startups. Applications are open from August to November 2024. Discover how to apply and benefit from this opportunity. Meta has officially introduced the Llama 3.1 Impact Grants, offering a total funding pool of up

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Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions
Global Technology
3 min read
20

Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions

August 8, 2024
0

Discover why first-party data remains crucial for your business despite Google’s decision to keep third-party cookies. Learn how to build a robust data strategy for future success. In the ever-evolving landscape of digital marketing, data remains a central focus. Recently, Google’s announcement to postpone the deprecation of third-party cookies has

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