What Brands Get Wrong When Working With African Creators
Creator partnerships are now a normal line in African marketing budgets. Most of the money still gets spent the same way it did five years ago: pick someone with lots of followers, send a brief, hope for the best. Here’s what tends to work better. Pick for audience, not size.
How Small Brands Actually Use WhatsApp Business to Sell
Ask a small business owner in Lagos or Nairobi where most sales happen and the answer is usually WhatsApp. Not the website. Not Instagram. A chat. That makes sense. Customers trust a conversation with a real person, and WhatsApp feels cheap to use when data is expensive. Here’s what separates
A Website Security Checklist for African Businesses
Most hacked business websites weren’t hacked by geniuses. They were left open. An old plugin, a reused password, a forgotten admin account. Attackers run automated tools that try thousands of sites a day, looking for exactly that. Here’s what to ask your developer or agency, and what to check yourself.
Takealot Turns a Profit and Opens the Door to Chinese Sellers
South Africa’s biggest online store has crossed a line it spent years chasing. Naspers reports that Takealot moved from an adjusted operating loss to a profit in the year to March 2026. Revenue rose 18% to $1 billion. The total value of goods sold on the platform reached $2 billion.
Retail Media in Nigeria: Where to Start if You Sell Online
If your products sit on Jumia, Konga or a supermarket’s app, there’s an ad channel you’re probably ignoring. Retail media is the sponsored listings and banners inside those stores, and it reaches people at the exact moment they’re deciding what to buy. PwC expects retail paid search in Nigeria to
How to Get Real Value From a Tech Conference
With Moonshot in Lagos and AI Expo Africa in Johannesburg both landing at the end of October, a lot of people are about to spend two days and a fair bit of money at conferences. Many will come home with a bag of brochures and nothing else. Here’s how to