OpenAI Targets $100 Billion in Ad Revenue by 2030. African Brands Should Already Be Planning
OpenAI, the company behind ChatGPT, is publicly projecting $2.5 billion in advertising revenue in 2026 scaling to $100 billion annually by 2030. According to figures cited in MarketingProfs’s April AI update, the company’s early advertising pilot generated $100 million in annualised revenue within two months. For African marketers still treating
What Meta’s Manus AI Inside Ads Manager Means for African Advertisers
If you logged into Meta Ads Manager any time after February 2026 and noticed a new pop up offering an AI work partner, you were not imagining it. Meta has quietly begun rolling out Manus AI, the autonomous agent technology it acquired for over $2 billion at the end of
Five Sub Saharan African Creators Make TikTok’s Global Discover List 2026
TikTok has named five Sub Saharan African creators to its annual Discover List 2026, the platform’s curated highlight of 50 creators it says are shaping global culture. The 2026 cohort, unveiled by TikTok’s global content team, builds on a milestone moment from 2025 when African creators appeared on the list
Africa’s Creator Economy is Now Worth $3 Billion. Most Creators Still Earn Less Than $100 a Month
Africa’s creator economy has crossed an important line. According to the Africa Creator Economy Report 2.0, published by Communiqué and TM Global at the Africa Creators Summit in Lagos earlier this year, the sector is now valued at $3.08 billion, with a projected climb to $17.84 billion by 2030. The
ADICOM Days 2026: Africa is Not One Digital Market
When Stanislaus Martins took the keynote stage at the 10th edition of ADICOM Days in Abidjan on April 16, 2026, he came with a message the room was not entirely ready for. Africa, he argued, has stopped moving as a single digital block. It is now visibly splitting into two
ADICOM Days 2026 Returns to Abidjan This Week for Its Landmark 10th Edition
Africa’s largest Francophone digital marketing gathering is about to hit a milestone. ADICOM Days 2026, the tenth edition of the Africa Digital Community event, opens in Abidjan, Côte d’Ivoire on Wednesday 16 and Thursday 17 April, marking ten full years of the conference that has quietly grown into one of
Anthropic Just Built Something Africa Should Be Talking About
Last week, while a room full of Canadian bank executives sat across from their regulators trying to figure out what to do about a new AI model, the same conversation should have been happening here. In Lagos. In Nairobi. In Joburg. In Abidjan. It wasn’t. The model is called Claude
The Quiet Risk In Corporate Nigeria’s AI Rush, According To Stanislaus Martins
Ask Stanislaus Martins what Nigerian companies are getting wrong about AI and he answers the question by telling you what happens in the first ten minutes of most of his meetings. “I ask the CEO, are you using AI? Proud yes. Every time. Then I press a little. Finance is
WoofWyse Launches a Global AI Powered Platform for Pet Health, Breeding, and Care
A new SaaS platform built for dog and cat owners, breeders, and veterinary businesses is bringing health tracking, AI assistance, and a verified petcare marketplace together in one mobile first web app. Pet ownership is booming worldwide, yet the tools available to owners and breeders remain fragmented. Health records live
Memories.ng Launches Nigeria First Complete Digital Funeral Planning Platform
Lagos, Nigeria — Nigerian families can now plan burials, create lasting memorials, and find trusted service providers all in one place. Memories.ng, Nigeria most complete funeral planning and memorial platform, continues to transform how families navigate one of life most challenging moments. The platform combines digital memorials, step by step