Is Moniepoint’s Acquisition of Sumac a Sign of Fintech Consolidation Across Africa?
In what could become a landmark move for African fintech expansion, Nigeria’s Moniepoint Inc. has secured regulatory approval from the Competition Authority of Kenya (CAK) to acquire a 78% stake in Sumac Microfinance Bank. The acquisition—still pending final greenlight from the Central Bank of Kenya (CBK)—signals a growing trend: African
Is Kenya’s Bold Ban on Influencer Gambling Ads a Blueprint for Africa?
In a move that has sent shockwaves through East Africa’s marketing and gambling sectors, Kenya’s Betting Control and Licensing Board (BCLB) has unveiled a landmark set of regulations that ban celebrities, influencers, and content creators from promoting gambling services. While many have applauded the bold step for its public health
Aleph expands partnership with Spotify to manage Global Advertising Sales in over 80 markets
For Kenyan brands looking to connect with a digitally engaged audience, Aleph and Spotify’s expanded partnership is a powerful new opportunity. With Spotify’s advanced ad tools and formats, you can reach listeners during key listening moments. This partnership means more than just ads. It’s a chance to connect, inspire, and
Stop Dreaming: AI Will Take Your Job. It’s Already Happening
by Stanislaus Martins It’s no longer a question of if. It’s not even a question of when. AI is already changing everything—and jobs are right in the crosshairs. The dream of lifelong job security has been on life support for years, but artificial intelligence is pulling the plug. While we’re
The End of Ad Agencies? Mark Zuckerberg’s AI Vision Sounds the Alarm
A tidal wave is forming, and the global advertising industry might just be in its path. Mark Zuckerberg has sounded the clearest alarm yet: AI is not just a tool for optimization—it’s about to become the entire ad engine. In a bold interview with Ben Thompson of Stratechery, the Meta
MarkHack 4.0 – Experience Ignited: Fueling the Consumer Journey
As marketing continues to evolve at breakneck speed, events like MarkHack 4.0 offer a powerful lens into where the industry is headed. Taking place on May 23rd, 2025 at the Landmark Event Centre in Lagos, this year’s edition is centered around one big idea: how experience drives engagement, and how
Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly 7:42 PM, Ada’s phone buzzes. “Sis, this glow serum? My skin is giving ‘rich auntie vibes’ now! Buy before it finishes o!” She clicks on the voice note. It’s a friend raving about a
The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when the continent was simply adopting solutions from Silicon Valley. Today, African entrepreneurs are building MarTech tools that speak directly to the unique challenges and opportunities of the region’s diverse markets. “African marketers need solutions
My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment is one of the major silent killers when you talk about e-commerce. It’s that annoying moment when a customer adds products/services to their shopping cart, gets your hopes pumped up, and then just as
Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World
By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is this transformation more critical than in Nigeria and across Africa. As businesses strive to engage an increasingly digital audience, artificial intelligence (AI), automation, and data-driven marketing are reshaping how brands connect with consumers. For