PwC Says Kenya Is the Fastest Growing Digital Ad Market. Nigeria Leads on Streaming
PwC’s Africa Entertainment and Media Outlook for 2026 to 2030 landed this week, and the headline belongs to Kenya. Kenya’s internet advertising revenue is forecast to grow from $313 million in 2025 to $603 million in 2030. That’s 14% a year. Video advertising is growing faster still, at 18.2% a
Cyberattacks on African Businesses Grew 421% in Nine Years
A new Mastercard report, Africa’s Digital Defense Race, puts numbers on something many of us already feel. Between 2016 and 2025, cyberattacks in Africa rose by 421.4%. The global figure for the same period was 307.3%. Mastercard Cyber Insights logged 69,236 cyber events aimed at African organisations in 2025. That
Meta Blocks TikTok Ads in Egypt and Six Other Markets
Since 8 October, Meta has refused ads that send people to TikTok in seven countries. Egypt is the only African market on the list. The others are the United States, Canada, Indonesia, Japan, Thailand and Vietnam. The ban covers ads bought directly by ByteDance, TikTok’s owner, and campaigns run by
Meta and TikTok Want AI to Run Your Ad Account. Should You Let It?
Advertising Week gave us two announcements in two days. TikTok unveiled agentic advertising features on 5 October. Meta answered on 6 October. Meta’s version is the one worth paying attention to. Its business assistant can now generate creative, adjust targeting and move budget between campaigns, all from a chat prompt.
OpenAI Now Sells Ads Self Serve in North Africa. Most Brands Haven’t Noticed Yet
On 31 August OpenAI switched on self serve ad buying across Europe, India, the Middle East and North Africa. No sales rep, no minimum commitment conversation. A marketer in Casablanca or Cairo can now log in, set a budget and put a brand in front of people while they’re asking
New Academy in Lagos Trains Tech Salespeople — No Coding Required
Lagos has a new address for one of tech’s best-kept secrets: the sales floor. Digital Tech Sales Academy, which opened enrolment for its founding cohort this month, teaches tech sales — the commercial side of the technology industry — over four weekends, in person. The academy was founded by Stanislaus
OpenAI Targets $100 Billion in Ad Revenue by 2030. African Brands Should Already Be Planning
OpenAI, the company behind ChatGPT, is publicly projecting $2.5 billion in advertising revenue in 2026 scaling to $100 billion annually by 2030. According to figures cited in MarketingProfs’s April AI update, the company’s early advertising pilot generated $100 million in annualised revenue within two months. For African marketers still treating
What Meta’s Manus AI Inside Ads Manager Means for African Advertisers
If you logged into Meta Ads Manager any time after February 2026 and noticed a new pop up offering an AI work partner, you were not imagining it. Meta has quietly begun rolling out Manus AI, the autonomous agent technology it acquired for over $2 billion at the end of
Five Sub Saharan African Creators Make TikTok’s Global Discover List 2026
TikTok has named five Sub Saharan African creators to its annual Discover List 2026, the platform’s curated highlight of 50 creators it says are shaping global culture. The 2026 cohort, unveiled by TikTok’s global content team, builds on a milestone moment from 2025 when African creators appeared on the list
Africa’s Creator Economy is Now Worth $3 Billion. Most Creators Still Earn Less Than $100 a Month
Africa’s creator economy has crossed an important line. According to the Africa Creator Economy Report 2.0, published by Communiqué and TM Global at the Africa Creators Summit in Lagos earlier this year, the sector is now valued at $3.08 billion, with a projected climb to $17.84 billion by 2030. The