When Virality Doesn’t Pay. The Streaming Trap for African Artists
Africa Global Insights Spotlights
6 min read
25

When Virality Doesn’t Pay. The Streaming Trap for African Artists

June 4, 2025
0

Music has never travelled faster or farther. From Lagos to London, Nairobi to New York, a hit song can go viral in minutes, blurring borders and collapsing distance. The rise of global streaming platforms has opened a gateway that was once sealed shut for many musicians in emerging markets. But

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Neuralink Raises $650 Million to Push the Boundaries Between Brain and Machine
Global Insights Spotlights
4 min read
25

Neuralink Raises $650 Million to Push the Boundaries Between Brain and Machine

June 4, 2025
0

Neuralink, Elon Musk’s ambitious brain-computer interface company, has raised another $650 million in fresh funding, catapulting its valuation to a staggering $9 billion. The Series E round marks a significant leap in the journey to fuse human cognition with machines, drawing deep interest from both tech investors and bioethics observers.

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The Smartphone Isn’t Dead Yet—But the Countdown Has Started
Global Insights Opinions Technology
5 min read
25

The Smartphone Isn’t Dead Yet—But the Countdown Has Started

June 4, 2025
0

The smartphone has defined our modern world. For nearly two decades, it has been our closest companion—our communicator, navigator, entertainer, and productivity hub. But now, the tech world is looking past it. The question is no longer if the smartphone era will end. It’s when, how, and who will lead

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Stop Dreaming: AI Will Take Your Job. It’s Already Happening
Global Insights Opinions
4 min read
19

Stop Dreaming: AI Will Take Your Job. It’s Already Happening

May 22, 2025
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by Stanislaus Martins It’s no longer a question of if. It’s not even a question of when. AI is already changing everything—and jobs are right in the crosshairs. The dream of lifelong job security has been on life support for years, but artificial intelligence is pulling the plug. While we’re

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Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World
Insights Marketing
5 min read
51

Future-Proofing Marketing Teams in Africa: How to Stay Ahead in an AI-Driven World

March 25, 2025
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By Stanislaus Martins, Marketing and Technology Expert The marketing landscape is evolving rapidly, and nowhere is this transformation more critical than in Nigeria and across Africa. As businesses strive to engage an increasingly digital audience, artificial intelligence (AI), automation, and data-driven marketing are reshaping how brands connect with consumers. For

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How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
Global Insights Marketing
4 min read
46

How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising

March 19, 2025
0

By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe has taken a significant step forward with its latest innovation—AI-powered marketing agents. These new tools, integrated into the Adobe Experience Platform, aim to revolutionize marketing workflows by automating website optimization, content management, and audience

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Global Marketing Firm Kantar Gets New Chief Commercial Officer, Middle East and Africa
Africa Insights Marketing
2 min read
108

Global Marketing Firm Kantar Gets New Chief Commercial Officer, Middle East and Africa

September 12, 2024
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Global marketing firm Kantar gets a new Chief Commercial Officer for its Middle Eastern and African divisions, as the company announces Manaswita Singh in her new regional role. Singh has spent 19 of her 21 career experience with Kantar.

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AI-Related Searches Surge in Nigeria, Kenya, and South Africa
Africa Insights Marketing
3 min read
91

AI-Related Searches Surge in Nigeria, Kenya, and South Africa

August 27, 2024
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AI-related inquiries surged 150% in Kenya, 130% in Nigeria, and 120% in South Africa. New Google report shows a significantly growing curiosity about AI assistance and AI jobs in the three countries.

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New Survey Reveals Key Insights to South Africans’ Online Shopping Habits
Insights South Africa
3 min read
98

New Survey Reveals Key Insights to South Africans’ Online Shopping Habits

August 26, 2024
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South Africans target clothing and fashion items the most online, with takeaway food and groceries just behind. Other facts reveal how South Africans interpret convenience, personalization, and assistance when shopping online.

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Google Declared a Monopoly and Its Impact on Digital Marketing
Global Insights Technology
4 min read
96

Google Declared a Monopoly and Its Impact on Digital Marketing

August 7, 2024
0

The recent ruling declaring Google a monopoly has sparked diverse reactions across the digital marketing industry. Explore expert opinions on the ruling’s implications and future impacts. The recent court ruling that declared Google a monopoly has sent shockwaves through the digital marketing industry, highlighting significant uncertainties about the future. The

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