Publicis Groupe Acquires Mars United Commerce
Publicis Groupe announced that it acquired Mars United Commerce on Thursday to scale its existing commerce capacities further.
Global Martech Awards TMW100 Calls for Applications, Set August 31 Deadline
Global Martech awards event TMW100 Awards calls for applications from Martech innovators globally. TMW100 will stop receiving applications on August 31.
Navigating Google’s Shift on Third-Party Cookies
Google has announced that users can now accept third-party cookies or reject them in its Chrome browser to enhance user protection, fueling speculation and concern about the future of Adtech and Martech.
Google and Netflix Team Up to Integrate Advertising Inventory into DV360
Google has recently announced a groundbreaking integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Initially available in the US, Canada, Brazil, and Mexico, this partnership is set to expand globally in the coming months, offering advertisers unprecedented access to premium streaming content through private marketplaces.
Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging
Amazon, Pinterest, and TikTok Integration: A Game-Changer for Social Commerce and E-commerce Growth
In a groundbreaking move that promises to reshape the e-commerce landscape, Amazon has partnered with social media giants TikTok and Pinterest to offer seamless shopping experiences directly from users' social media feeds. This innovative integration is expected to accelerate the growth of social commerce globally, including in Africa, where similar
Publicis Acquires Influencer Marketing Platform – Influential
Publicis Acquires Influential, Strengthening Its Position in the Booming Influencer Marketing Sector. Publicis Groupe, a global leader in the advertising and communications industry, has agreed to acquire Influential, the world's largest influencer marketing company by revenue. This acquisition, valued at approximately $500 million, signifies a strategic move by Publicis to
TikTok Teams Up with Amazon to Transform In-App Shopping Experience
TikTok and Amazon’s new integration brings a seamless shopping experience to users, merging viral content with direct purchases. Discover how this partnership is set to revolutionize social commerce. TikTok has announced an exciting new partnership with Amazon that promises to revolutionize the way users shop online. This integration aims to
Meta Launches $2 Million Llama 3.1 Impact Grants for AI-Driven Social Good Projects
Meta unveils the Llama 3.1 Impact Grants with $2 million in funding to support global AI-driven startups. Applications are open from August to November 2024. Discover how to apply and benefit from this opportunity. Meta has officially introduced the Llama 3.1 Impact Grants, offering a total funding pool of up
Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions
Discover why first-party data remains crucial for your business despite Google’s decision to keep third-party cookies. Learn how to build a robust data strategy for future success. In the ever-evolving landscape of digital marketing, data remains a central focus. Recently, Google’s announcement to postpone the deprecation of third-party cookies has