How to Get Your Brand Mentioned When People Ask ChatGPT
More people now ask an AI assistant for recommendations instead of searching Google. “What’s the best accounting software for a small business in Nigeria?” “Which bank in Kenya has the lowest transfer fees?” If your brand isn’t in the answer, you’re invisible to that customer. Nobody outside these companies knows
The $10 Billion AI Plan for Africa Is Moving From Talk to Spending
Back in February, the African Development Bank, UNDP and their partners launched the AI 10 Billion Initiative at the Nairobi AI Forum. The goal: mobilise up to $10 billion for AI across Africa by 2035. Launch announcements are cheap. What’s new this month is a report that the initiative is
Meta Blocks TikTok Ads in Egypt and Six Other Markets
Since 8 October, Meta has refused ads that send people to TikTok in seven countries. Egypt is the only African market on the list. The others are the United States, Canada, Indonesia, Japan, Thailand and Vietnam. The ban covers ads bought directly by ByteDance, TikTok’s owner, and campaigns run by
Meta and TikTok Want AI to Run Your Ad Account. Should You Let It?
Advertising Week gave us two announcements in two days. TikTok unveiled agentic advertising features on 5 October. Meta answered on 6 October. Meta’s version is the one worth paying attention to. Its business assistant can now generate creative, adjust targeting and move budget between campaigns, all from a chat prompt.
OpenAI Now Sells Ads Self Serve in North Africa. Most Brands Haven’t Noticed Yet
On 31 August OpenAI switched on self serve ad buying across Europe, India, the Middle East and North Africa. No sales rep, no minimum commitment conversation. A marketer in Casablanca or Cairo can now log in, set a budget and put a brand in front of people while they’re asking
OpenAI Targets $100 Billion in Ad Revenue by 2030. African Brands Should Already Be Planning
OpenAI, the company behind ChatGPT, is publicly projecting $2.5 billion in advertising revenue in 2026 scaling to $100 billion annually by 2030. According to figures cited in MarketingProfs’s April AI update, the company’s early advertising pilot generated $100 million in annualised revenue within two months. For African marketers still treating
What Meta’s Manus AI Inside Ads Manager Means for African Advertisers
If you logged into Meta Ads Manager any time after February 2026 and noticed a new pop up offering an AI work partner, you were not imagining it. Meta has quietly begun rolling out Manus AI, the autonomous agent technology it acquired for over $2 billion at the end of
Anthropic Just Built Something Africa Should Be Talking About
Last week, while a room full of Canadian bank executives sat across from their regulators trying to figure out what to do about a new AI model, the same conversation should have been happening here. In Lagos. In Nairobi. In Joburg. In Abidjan. It wasn’t. The model is called Claude
WoofWyse Launches a Global AI Powered Platform for Pet Health, Breeding, and Care
A new SaaS platform built for dog and cat owners, breeders, and veterinary businesses is bringing health tracking, AI assistance, and a verified petcare marketplace together in one mobile first web app. Pet ownership is booming worldwide, yet the tools available to owners and breeders remain fragmented. Health records live
When Virality Doesn’t Pay. The Streaming Trap for African Artists
Music has never travelled faster or farther. From Lagos to London, Nairobi to New York, a hit song can go viral in minutes, blurring borders and collapsing distance. The rise of global streaming platforms has opened a gateway that was once sealed shut for many musicians in emerging markets. But