When Virality Doesn’t Pay. The Streaming Trap for African Artists
Music has never travelled faster or farther. From Lagos to London, Nairobi to New York, a hit song can go viral in minutes, blurring borders and collapsing distance. The rise of global streaming platforms has opened a gateway that was once sealed shut for many musicians in emerging markets. But
Neuralink Raises $650 Million to Push the Boundaries Between Brain and Machine
Neuralink, Elon Musk’s ambitious brain-computer interface company, has raised another $650 million in fresh funding, catapulting its valuation to a staggering $9 billion. The Series E round marks a significant leap in the journey to fuse human cognition with machines, drawing deep interest from both tech investors and bioethics observers.
The Smartphone Isn’t Dead Yet—But the Countdown Has Started
The smartphone has defined our modern world. For nearly two decades, it has been our closest companion—our communicator, navigator, entertainer, and productivity hub. But now, the tech world is looking past it. The question is no longer if the smartphone era will end. It’s when, how, and who will lead
Aleph expands partnership with Spotify to manage Global Advertising Sales in over 80 markets
For Kenyan brands looking to connect with a digitally engaged audience, Aleph and Spotify’s expanded partnership is a powerful new opportunity. With Spotify’s advanced ad tools and formats, you can reach listeners during key listening moments. This partnership means more than just ads. It’s a chance to connect, inspire, and
Stop Dreaming: AI Will Take Your Job. It’s Already Happening
by Stanislaus Martins It’s no longer a question of if. It’s not even a question of when. AI is already changing everything—and jobs are right in the crosshairs. The dream of lifelong job security has been on life support for years, but artificial intelligence is pulling the plug. While we’re
The End of Ad Agencies? Mark Zuckerberg’s AI Vision Sounds the Alarm
A tidal wave is forming, and the global advertising industry might just be in its path. Mark Zuckerberg has sounded the clearest alarm yet: AI is not just a tool for optimization—it’s about to become the entire ad engine. In a bold interview with Ben Thompson of Stratechery, the Meta
Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly 7:42 PM, Ada’s phone buzzes. “Sis, this glow serum? My skin is giving ‘rich auntie vibes’ now! Buy before it finishes o!” She clicks on the voice note. It’s a friend raving about a
AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center of it. Today’s consumers expect personalized shopping experiences, whether they are browsing in-store or online. To meet these expectations, retailers are leveraging AI to analyze customer behavior, tailor recommendations, and create seamless interactions across
How Adobe’s AI-Powered Marketing Agents Are Changing the Future of Digital Advertising
By Stanislaus Martins, Marketing and Technology Expert Artificial intelligence is reshaping the marketing landscape, and Adobe has taken a significant step forward with its latest innovation—AI-powered marketing agents. These new tools, integrated into the Adobe Experience Platform, aim to revolutionize marketing workflows by automating website optimization, content management, and audience
Performance Marketers, The Game Has Changed—Here’s How to Stay Ahead
by Nneka Keshi, Global Marketing Leader For years, performance marketers have been laser-focused on conversions—driving clicks, optimizing CTAs, and scaling ad spend for immediate returns. But what happens when your pipeline starts drying up? When you’ve maxed out your audience and hit a growth ceiling? The reality is, the next