Advertising Appeals Committee Clears Netflorist’s Valentine’s Day Ad of Sexism
Marketing South Africa
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Advertising Appeals Committee Clears Netflorist’s Valentine’s Day Ad of Sexism

July 4, 2024
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The Advertising Regulatory Board’s (ARB) Advertising Appeals Committee (AAC) has upheld a decision dismissing a complaint against Netflorist’s controversial Valentine’s Day advertisement, which had sparked considerable debate. The Controversial Ad The ad in question depicted a woman spitting into a coffee mug as a humorous punishment for a partner who

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