Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions
Global Technology
3 min read
23

Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions

August 8, 2024
0

Discover why first-party data remains crucial for your business despite Google’s decision to keep third-party cookies. Learn how to build a robust data strategy for future success. In the ever-evolving landscape of digital marketing, data remains a central focus. Recently, Google’s announcement to postpone the deprecation of third-party cookies has

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An Update on Google’s Decision on Third-Party Cookies in Chrome
Global Marketing Technology
4 min read
29

An Update on Google’s Decision on Third-Party Cookies in Chrome

July 23, 2024
0

Explore the latest developments in Google’s Privacy Sandbox, including updates on third-party cookies, Privacy Sandbox for Android, and regulatory challenges. Learn how these changes impact digital advertising and user privacy. Google’s recent decision to maintain third-party cookies on Chrome has sparked significant debate in the digital advertising ecosystem. Originally slated

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