The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when the continent was simply adopting solutions from Silicon Valley. Today, African entrepreneurs are building MarTech tools that speak directly to the unique challenges and opportunities of the region’s diverse markets. “African marketers need solutions
Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation
PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University, Ghana, to celebrate Business Week at the university’s Business School. This partnership highlights PWA Academy’s dedication to fostering innovation and empowering the next generation of business leaders, while also spearheading thought leadership to influence
The Digital Marketing Institute Launches Game-Changing AI in Digital Marketing Course
Get ready, marketers—this is the moment we’ve been waiting for! The Digital Marketing Institute (DMI) has unveiled its very first Artificial Intelligence (AI) in Digital Marketing course, responding to an overwhelming demand from professionals eager to harness the power of AI. AI is the hottest trend reshaping the marketing landscape,
Publicis Groupe Acquires Mars United Commerce
Publicis Groupe announced that it acquired Mars United Commerce on Thursday to scale its existing commerce capacities further.
365 Exclusive: AddressDox CEO Pips DigiMarCon Cape Town 2024 to “Raise the Bar”
Tsholofelo (Tsholo) Ramokoka, CEO/co-founder of AddressDox and former DigiMarCon volunteer, believes that this year’s DigiMarCon Cape Town 2024 is “set to raise the bar in a very big way,” in an exclusive interview with 365martech.africa. Here are key quotes from the interview.
African Marketers Prepare for AMC’s 3rd Annual Awards in Kenya
The African Marketing Confederation (AMC) is gearing up to recognize the region’s leading marketers who have created and implemented groundbreaking and successful campaigns for their clients at the AMC’s third annual conference in Kenya, from September 25 to 27, 2024.
Global Marketing Firm Kantar Gets New Chief Commercial Officer, Middle East and Africa
Global marketing firm Kantar gets a new Chief Commercial Officer for its Middle Eastern and African divisions, as the company announces Manaswita Singh in her new regional role. Singh has spent 19 of her 21 career experience with Kantar.
Child-Directed Marketing May be Behind South Africa’s Growing Diet-Related Public Health Crises – Report
Experts link South Africa’s public health crisis among children crisis to child-directed marketing strategies on breakfast cereals’ packaging, call for new marketing tactics.
Navigating Google’s Shift on Third-Party Cookies
Google has announced that users can now accept third-party cookies or reject them in its Chrome browser to enhance user protection, fueling speculation and concern about the future of Adtech and Martech.
DigiMarCon Africa 2024 Returns to Cape Town in October
DigiMarCon, a digital, marketing, media, and advertising conference, is set to be held in Cape Town, South Africa, from October 16-17, 2024.