Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly 7:42 PM, Ada’s phone buzzes. “Sis, this glow serum? My skin is giving ‘rich auntie vibes’ now! Buy before it finishes o!” She clicks on the voice note. It’s a friend raving about a
The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when the continent was simply adopting solutions from Silicon Valley. Today, African entrepreneurs are building MarTech tools that speak directly to the unique challenges and opportunities of the region’s diverse markets. “African marketers need solutions
Publicis Groupe Acquires Mars United Commerce
Publicis Groupe announced that it acquired Mars United Commerce on Thursday to scale its existing commerce capacities further.
Kenya to Host Continental Digital Media Conference
The event will feature practical case studies and discussions surrounding evolving digital innovations, boosting revenue generation, and enhancing audience trust.
Child-Directed Marketing May be Behind South Africa’s Growing Diet-Related Public Health Crises – Report
Experts link South Africa’s public health crisis among children crisis to child-directed marketing strategies on breakfast cereals’ packaging, call for new marketing tactics.
Navigating Google’s Shift on Third-Party Cookies
Google has announced that users can now accept third-party cookies or reject them in its Chrome browser to enhance user protection, fueling speculation and concern about the future of Adtech and Martech.
South Africa’s Ad Market to Grow 6%, as Global Ad Investment Nearly Triples
South Africa's advertising market is expected to grow by 6% this year, WARC reports. AI-enabled media tools, among many other factors, reportedly drive SA's ad market growth.
How AI is Revolutionizing Advertising Across the World
Explore how AI is reshaping the advertising industry across the world. From speeding up research to enhancing creative processes, discover how AI is revolutionizing the way agencies work. Artificial Intelligence (AI) is making significant strides in the advertising industry in across the world, offering both efficiency and new possibilities. Chima
Effie South Africa Explores AI’s Transformative Impact on Marketing Effectiveness
Effie South Africa hosted an insightful dialogue on AI’s impact on marketing effectiveness. Industry experts discussed AI’s role in modern campaigns, collaboration, and regulatory challenges. Effie South Africa recently facilitated a pivotal dialogue that brought together leading advertising executives and industry experts to explore the significant impact of artificial intelligence
Snap Inc. Misses Revenue Expectations Despite Growth in Paying Subscribers
Snap Inc.’s second-quarter revenue fell slightly short of estimates, but the company saw a boost in paying subscribers and user growth. Learn more about their performance. Snap Inc., the parent company of Snapchat, reported its second-quarter earnings, revealing a slight shortfall in revenue compared to analyst expectations. The company generated