Child-Directed Marketing May be Behind South Africa’s Growing Diet-Related Public Health Crises – Report
Experts link South Africa’s public health crisis among children crisis to child-directed marketing strategies on breakfast cereals’ packaging, call for new marketing tactics.
South Africa’s Ad Body Rules on TotalEnergies “Corporate Greenwashing”
South Africa's advertising regulator has ruled that TotalEnergies' claims that it promotes sustainable development were misleading, in what the regulator termed "corporate greenwashing."
South Africa’s Ad Market to Grow 6%, as Global Ad Investment Nearly Triples
South Africa's advertising market is expected to grow by 6% this year, WARC reports. AI-enabled media tools, among many other factors, reportedly drive SA's ad market growth.
DigiMarCon Africa 2024 Returns to Cape Town in October
DigiMarCon, a digital, marketing, media, and advertising conference, is set to be held in Cape Town, South Africa, from October 16-17, 2024.
New Survey Reveals Key Insights to South Africans’ Online Shopping Habits
South Africans target clothing and fashion items the most online, with takeaway food and groceries just behind. Other facts reveal how South Africans interpret convenience, personalization, and assistance when shopping online.
Sistema.bio Expands Biodigester Technology Across Africa, Boosting Sustainable Energy and Agriculture
Discover how Sistema.bio is revolutionizing energy and agriculture in Africa with innovative biodigester technology. Learn about their partnerships, projects, and impact across the continent. Sistema.bio, Africa’s premier biodigester company, is making remarkable strides in transforming energy solutions across West and Southern Africa. With a mission focused on tackling energy issues,
Celebrate South Africa’s Top Brands Live at the Oscars of Marketing—Register Now!
Join the Oscars of Marketing on August 20 for a live stream celebrating South Africa’s top brands. Discover the Kantar BrandZ Most Valuable South African Brands 2024 and hear from industry experts. Mark your calendars for an exciting online event on Tuesday, August 20, from 10:00am to 11:30am—an opportunity to
Google for Startups Accelerator Africa Announces 8th Cohort with Innovative African Startups
Google for Startups Accelerator Africa reveals its 8th cohort featuring ten dynamic startups from Kenya, Nigeria, Rwanda, and South Africa, focusing on AI and tech solutions. Discover the impactful projects set to transform the African tech scene. Google has unveiled the 8th cohort of its prestigious Google for Startups Accelerator
Effie South Africa Explores AI’s Transformative Impact on Marketing Effectiveness
Effie South Africa hosted an insightful dialogue on AI’s impact on marketing effectiveness. Industry experts discussed AI’s role in modern campaigns, collaboration, and regulatory challenges. Effie South Africa recently facilitated a pivotal dialogue that brought together leading advertising executives and industry experts to explore the significant impact of artificial intelligence
African Brands Leading the Charge in the Metaverse
In the heart of Africa, a digital revolution is quietly unfolding, one that promises to reshape the continent’s interaction with technology in profound ways. The Metaverse—a virtual universe where the digital and physical worlds merge—is no longer a concept reserved for science fiction. It’s emerging as a tangible, transformative force,