New Survey Reveals Key Insights to South Africans’ Online Shopping Habits
South Africans target clothing and fashion items the most online, with takeaway food and groceries just behind. Other facts reveal how South Africans interpret convenience, personalization, and assistance when shopping online.
Google and Netflix Team Up to Integrate Advertising Inventory into DV360
Google has recently announced a groundbreaking integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Initially available in the US, Canada, Brazil, and Mexico, this partnership is set to expand globally in the coming months, offering advertisers unprecedented access to premium streaming content through private marketplaces.
Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging
Amazon, Pinterest, and TikTok Integration: A Game-Changer for Social Commerce and E-commerce Growth
In a groundbreaking move that promises to reshape the e-commerce landscape, Amazon has partnered with social media giants TikTok and Pinterest to offer seamless shopping experiences directly from users' social media feeds. This innovative integration is expected to accelerate the growth of social commerce globally, including in Africa, where similar
Publicis Acquires Influencer Marketing Platform – Influential
Publicis Acquires Influential, Strengthening Its Position in the Booming Influencer Marketing Sector. Publicis Groupe, a global leader in the advertising and communications industry, has agreed to acquire Influential, the world's largest influencer marketing company by revenue. This acquisition, valued at approximately $500 million, signifies a strategic move by Publicis to
DRC Launches First Tier III Certified Data Center
The first phase of DRC's first Tier III Data Center, OADC Texaf Digital, will benefit multiple sectors of the DRC economy amid accelerated digitalization.
Angola Cables Smashes Traffic Record; Climbs to World’s Top 25 Networks
Angola Cables network smashes record peak of 18448 Tbs as the company now ranks 24th globally, according to CAIDA data.
TikTok Sacks Staff Across Africa, Amid Global Workforce Reduction
TikTok lays off staff across Africa amid global workforce reduction. Further massive layoffs are expected from the social media platform in the third quarter.
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa.
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa, Connecting Advertisers and Publishers with Consumers and Readers
How AI is Revolutionizing Advertising Across the World
Explore how AI is reshaping the advertising industry across the world. From speeding up research to enhancing creative processes, discover how AI is revolutionizing the way agencies work. Artificial Intelligence (AI) is making significant strides in the advertising industry in across the world, offering both efficiency and new possibilities. Chima