Lagos has a new address for one of tech’s best-kept secrets: the sales floor. Digital Tech Sales Academy, which opened enrolment for its founding cohort this month, teaches tech sales — the commercial side of the technology industry — over four weekends, in person.

The academy was founded by Stanislaus Martins, who sold for Meta and Jumia, and ran the official partnership that sells advertising for X, TikTok, Pinterest, Uber and Spotify across Sub-Saharan Africa. He was the first Nigerian hired into Meta’s Lagos office for large customer sales.

“The way into high-paid tech sales should not be locked behind a degree or a foreign postcode,” Martins says. “This is me handing over what took me 24 years to learn.”

The founding cohort is deliberately small — thirty seats — and runs entirely in person in Lagos. Students learn the academy’s ASCEND Method, work through live deal drills, and hear from two senior guest speakers each cohort. Graduates leave with a verifiable certificate and an alumni network.

The academy has said Lagos is only the first city: Cape Town, Johannesburg, Nairobi, Accra and Cairo are next on its map.

Details and reservations: digitaltechsalesacademy.com.

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