South Africa’s Ad Body Rules on TotalEnergies “Corporate Greenwashing”
South Africa's advertising regulator has ruled that TotalEnergies' claims that it promotes sustainable development were misleading, in what the regulator termed "corporate greenwashing."
South Africa’s Ad Market to Grow 6%, as Global Ad Investment Nearly Triples
South Africa's advertising market is expected to grow by 6% this year, WARC reports. AI-enabled media tools, among many other factors, reportedly drive SA's ad market growth.
AI-Related Searches Surge in Nigeria, Kenya, and South Africa
AI-related inquiries surged 150% in Kenya, 130% in Nigeria, and 120% in South Africa. New Google report shows a significantly growing curiosity about AI assistance and AI jobs in the three countries.
DigiMarCon Africa 2024 Returns to Cape Town in October
DigiMarCon, a digital, marketing, media, and advertising conference, is set to be held in Cape Town, South Africa, from October 16-17, 2024.
AMC to Hold Annual Marketing Conference in Mombasa
The annual marketing conference of the African Marketing Confederation holds next month. The conference, themed “Brand Resilience Amidst Economic Uncertainty”, will host multidisciplinary conversations from experts across Africa.
New Survey Reveals Key Insights to South Africans’ Online Shopping Habits
South Africans target clothing and fashion items the most online, with takeaway food and groceries just behind. Other facts reveal how South Africans interpret convenience, personalization, and assistance when shopping online.
Google and Netflix Team Up to Integrate Advertising Inventory into DV360
Google has recently announced a groundbreaking integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Initially available in the US, Canada, Brazil, and Mexico, this partnership is set to expand globally in the coming months, offering advertisers unprecedented access to premium streaming content through private marketplaces.
Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging
Amazon, Pinterest, and TikTok Integration: A Game-Changer for Social Commerce and E-commerce Growth
In a groundbreaking move that promises to reshape the e-commerce landscape, Amazon has partnered with social media giants TikTok and Pinterest to offer seamless shopping experiences directly from users' social media feeds. This innovative integration is expected to accelerate the growth of social commerce globally, including in Africa, where similar
Publicis Acquires Influencer Marketing Platform – Influential
Publicis Acquires Influential, Strengthening Its Position in the Booming Influencer Marketing Sector. Publicis Groupe, a global leader in the advertising and communications industry, has agreed to acquire Influential, the world's largest influencer marketing company by revenue. This acquisition, valued at approximately $500 million, signifies a strategic move by Publicis to