Get ready, marketers—this is the moment we’ve been waiting for! The Digital Marketing Institute (DMI) has unveiled its very first Artificial Intelligence (AI) in Digital Marketing course, responding to an overwhelming demand from professionals eager to harness the power of AI.
AI is the hottest trend reshaping the marketing landscape, and marketers are clamoring to keep up. In DMI’s 2023 Membership Survey, AI emerged as the top skill members want to develop over the next year. Answering the call, this groundbreaking course promises to fill the AI knowledge gap for everyone—from juniors to CMOs—empowering them with the tools and insights to thrive in an AI-driven marketing world.
What’s in the Course?
This isn’t just a course—it’s a transformative journey designed to revolutionize your marketing game. Through hands-on lessons, toolkits, and real-world examples, participants will learn how to:
- Leverage AI technologies to gain critical insights.
- Refine and optimize marketing campaigns like never before.
- Master AI-powered tools such as ChatGPT and Stability AI to supercharge research and creativity.
From content development to data-driven decision-making and even creative design, this course equips marketers with actionable skills to make an immediate impact in their roles.
Self-Paced, Interactive, and Accessible
Designed with flexibility in mind, the course offers 5.5 hours of self-paced learning divided into four interactive modules:
- AI-Driven Digital Marketing: Understand how AI is transforming marketing.
- Implementing AI-Driven Digital Marketing: Get practical with AI integration.
- AI Tools for Marketing: Explore ChatGPT, Stability AI, and other cutting-edge tools.
- Essential Skills for Marketers in an AI-Driven World: Develop the skills needed to thrive in a world where AI leads the way.
Why This Course is a Must-Have
Ken Fitzpatrick, CEO of DMI, perfectly sums it up:
“AI is arguably the biggest trend to hit the marketing sector in more than a decade. This course ensures marketers have the tools and knowledge to capitalize on the opportunity this technology presents.”
And the best part? The skills you learn here are immediately implementable—so you can start optimizing your campaigns the very next day!
Boost Your Career Prospects
With a globally recognized certification in hand, this course offers tangible career benefits:
- 75% of employers are more likely to hire candidates with a DMI certification.
- 79% of DMI graduates received a promotion within six months of completing their course.
In an industry racing to embrace AI, having these skills on your CV is a game-changer.
Don’t Get Left Behind
AI is no longer the future—it’s the now. Marketers who embrace this technology today will lead the industry tomorrow. If you’re ready to step into the AI revolution and elevate your marketing strategy, this course is your ticket.
For more on how global brands are discussing trends like this, check out Digital Marketing World Forum (#DMWF) events in Europe, London, North America, and Singapore.
Get certified. Get ahead. And get excited! The AI revolution in marketing starts here.
