Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an expansion of its operations to serve advertisers and publishers in Africa.
Partnering with Aleph Holdings, Taboola’s advanced AI-powered technologies and consumer reach will now be accessible to advertisers and publishers in countries including South Africa, Nigeria, Kenya, Egypt and Ghana.
Advertisers in Africa can now leverage Taboola’s immense reach to find quality consumers at scale, using Taboola’s advanced AI-powered offerings. Aleph is giving these advertisers exclusive access to work with Taboola in Africa, allowing them to tap into exclusive, brand-safe environments on trusted editorial destinations and grow sales using a performance-first platform including automated bidding.
Publishers in Africa can now leverage Taboola’s AI-powered offerings to engage and acquire audiences, as well as monetize their sites. Taboola’s offerings touch on many aspects that help publishers thrive, including exclusive acquisition channels such as Android OEM relationships, AI-powered reader experience personalization, and actionable audience insights that editorial and commercial teams can learn from in real-time to inform content strategies.
“The need for advertisers and publishers to adopt AI-driven technologies has never been greater,” said Adam Singolda, CEO at Taboola. “Advertisers continue to invest more into campaigns and demand return on investment for their campaigns, especially in the performance advertising world. Publishers must contend with changes to search algorithms that make it harder to surface content. Expanding into Africa, via this partnership with Aleph, means more access to the same technology and scale that has helped thousands of publishers and advertisers to thrive globally. We look forward to building this new market.”
“As Africa’s largest digital media reseller, Aleph has solidified its position as a strategic partner for Taboola. This collaboration opens up exciting opportunities for advertisers and publishers across the continent. By harnessing Taboola’s native advertising solutions, Aleph empowers brands to engage with audiences effectively, driving revenue and enhancing engagement. Together, Aleph and Taboola are shaping the future of digital advertising in Africa,” said Stephen A. Newton, Managing Director, Aleph.
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
AboutAleph
Aleph is a global digital advertising company operating in 140+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through partnerships with 60+ leading digital media platforms including TikTok, X, Microsoft, Google, and others. Aleph empowers businesses and communities in underserved markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts.
Digital Ad Expert, Aleph’s premier education platform, is dedicated to delivering top-tier learning programs. Offering certifications for individuals and custom-tailored solutions for businesses and governments, Digital Ad Expert ensures comprehensive and effective education initiatives for all.
Beyond connecting and educating, Aleph also facilitates cross-border payments and credit underwriting through Aleph Payments. Our purpose is to make the world of digital more fostering economic growth and opportunity for all.
Founded in 2005 and led by CEO Gaston Taratuta, Aleph has grown to over 1,400 employees in 75+ offices and has received investment from major partners like CVC Partners, Mercado Libre, Sony, Twitter, and Snap.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
