As marketing continues to evolve at breakneck speed, events like MarkHack 4.0 offer a powerful lens into where the industry is headed. Taking place on May 23rd, 2025 at the Landmark Event Centre in Lagos, this year’s edition is centered around one big idea: how experience drives engagement, and how engagement fuels advocacy.
In a world where attention spans are short and consumer expectations are sky-high, brands are being challenged to go beyond campaigns—to create moments, communities, and meaningful interactions. MarkHack 4.0 is stepping into that conversation with a bold focus on the fusion of technology, experience design, and consumer insight.
The numbers speak for themselves. The global consumer experience market is on track to hit $641 billion by 2028, expanding at a 34% CAGR, thanks to innovations in AR, VR, and mobile technology. What’s even more exciting? The rise of community-driven and gamified marketing models that are resonating deeply with Gen Z and younger millennials across digital platforms.
From what I’ve seen, MarkHack 4.0 is shaping up to be more than a conference—it’s a think tank for future-forward marketers. Expect conversations around experiential marketing, data-driven personalization, and tech-powered engagement that help brands connect, not just advertise.
Whether you’re a marketer, technologist, founder, or just curious about where the future of brand building is going, this is one to watch.
📍 Lagos
📅 May 23rd, 2025
🕘 9 AM
One day. Endless ideas. Let’s see where it leads.
