Explore how AI is reshaping advertising in Nigeria, from creative ad copy to Out-Of-Home advertising innovations. Discover the impact and future trends of AI in the industry.
Artificial Intelligence (AI) is revolutionizing the advertising landscape in Nigeria, bringing both opportunities and challenges. To understand this transformation, we spoke with Anthony Nwabuisi, GM and Head of Business at Optimum Exposures Ltd. Here’s his perspective on how AI is impacting the industry.
In the creative and advertising sector, AI has dramatically altered how ad copies are generated. While AI’s efficiency is undeniable, it has also led to a reduction in the human touch. Many ad copies now come across as robotic and less emotionally engaging. The nuance and creativity that human input traditionally provided are often lost, resulting in content that might lack the persuasive power it once had.
Conversely, the Out-Of-Home (OOH) advertising industry is seeing a significant technological boost. AI is driving innovations in product design, simulations, and delivering impactful suggestions. This technological advancement is particularly evident in the shift toward Programmatic Digital Buying platforms. These platforms enable real-time measurement, planning, and purchasing, giving brands the ability to automate their buying process, adjust strategies in real-time, and achieve immediate results.
For OOH operators in Nigeria, adopting a Programmatic Digital Buying platform is becoming essential. This technology not only streamlines the buying process but also provides valuable data insights, helping operators stay competitive and effectively meet their marketing objectives.
As AI continues to evolve, its influence on both creative advertising and OOH advertising in Nigeria will likely deepen. Staying informed about these changes is crucial for industry professionals aiming to leverage the latest technologies and trends.
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