Kantar names Manaswita Singh as its Chief Commercial Officer, Middle East and Africa (MEA) for its marketing data and analytics Insights Division. Singh’s new regional role will concentrate on fostering ties with local, regional, and international clients to offer them the best Kantar offers towards helping them define their brand’s future.
Kantar is a global leader in the marketing data and analytics sector with operations in 70+ nations. It seeks to provide firms with insights and actionable growth strategies to give them a competitive edge in an ever-changing market.
Manaswita Singh Becomes Kantar’s New Chief Commercial Officer, MEA
Manaswita has spent 19 of her 21 professional years at Kantar, researching and analyzing market data across various roles in the Middle East, India, and Vietnam. She steps down from being Kantar’s Chief Growth Officer in the Middle East for her new role.
While announcing her appointment, Kantar highlights the “extensive experiences across brand, creative, media, and analytics” Singh built while working with the global $4 billion research and analytics group.
Singh’s latest appointment will see her report to Adeola Tejumola, the company’s executive managing director for Middle East and Africa, Insights Division. The recent appointment also makes Singh a member of the MEA Executive Council.
Commenting on the recent appointment, Tejumola refers to Manaswita as an “inspiring leader and well-known industry expert whose success is helping shape the brands of tomorrow.” “She is a testament to our commitment to creating rewarding career paths and meaningful progression within the company. I look forward to working closely with Manaswita as we pursue growth for the business and brands we serve,” Tejumola added.
Kantar’s regime as the company’s New Chief Commercial Officer, MEA, officially begins on 1 September 2024.
