How AI is Revolutionizing Advertising Across the World
Explore how AI is reshaping the advertising industry across the world. From speeding up research to
How AI is Transforming Advertising Agencies and OOH Advertising in Nigeria
Explore how AI is reshaping advertising in Nigeria, from creative ad copy to Out-Of-Home advertising innovations.
Meta Unlocks New Monetization Avenues for Nigerian and Ghanaian Content Creators
Meta now allows content creators in Nigeria and Ghana to monetize on Instagram and Facebook, opening
Celebrate South Africa’s Top Brands Live at the Oscars of Marketing—Register Now!
Join the Oscars of Marketing on August 20 for a live stream celebrating South Africa’s top
Effie South Africa Explores AI’s Transformative Impact on Marketing Effectiveness
Effie South Africa hosted an insightful dialogue on AI’s impact on marketing effectiveness. Industry experts discussed
Google Phases Out Smart Campaigns for Enhanced Performance Max Experience
Google is discontinuing Smart Campaigns and transitioning their features into Performance Max. Learn how this change
Apple Apologizes and Removes Controversial Ad After Backlash in Thailand
Apple has apologized and removed its latest ad following criticism for its outdated portrayal of Thailand.
Shein Launches Exciting Pop-Up Store in Johannesburg to Boost Brand Presence
Shein is set to open a pop-up store in Johannesburg, South Africa, from August 2-11, showcasing
Agencies Bet Big on Influencer Marketing with Recent Acquisitions
Influencer marketing continues to grow, as evidenced by recent acquisitions. Publicis Groupe buys Influential, and Stagwell
Transform Your Website into a Conversion Machine with These Proven Strategies
Discover how to turn your website into a conversion powerhouse with proven strategies. Learn about user-friendly