Agencies Bet Big on Influencer Marketing with Recent Acquisitions
Influencer marketing continues to grow, as evidenced by recent acquisitions. Publicis Groupe buys Influential, and Stagwell
Transform Your Website into a Conversion Machine with These Proven Strategies
Discover how to turn your website into a conversion powerhouse with proven strategies. Learn about user-friendly
An Update on Google’s Decision on Third-Party Cookies in Chrome
Explore the latest developments in Google’s Privacy Sandbox, including updates on third-party cookies, Privacy Sandbox for
Adapting Metrics and Strategies in Traditional Marketing vs. AI
Discover why traditional marketing falls short against AI-driven strategies and how to adapt. Learn to define
Why Traditional Marketing Systems Can’t Keep Up with AI and What Ghanaian Businesses Can Do About It
The Shift from Traditional to AI-Driven Marketing in Ghana Over the past century, manufacturing has evolved
How AI is shaping the future of e-commerce advertising
In the ever-evolving landscape of e-commerce, one key to unlocking better sales and conversions lies in
Meta Faces Major Setback in Nigeria. Fined $220 Million for Data Violations by FCCPC
Meta can’t seem to catch a break in Nigeria. Following the recent dismissal of a ₦30
Nigerian Court Dismisses N30 Billion Lawsuit Against Meta Platforms Over Illegal Advert Claims
In a recent and pivotal legal decision, a Nigerian court has dismissed a high-profile lawsuit filed
World PR Day 2024 Highlights Future of Public Relations in Digital Era
Today, on July 16th, we celebrate World PR Day, focusing on “The Future of Public Relations
JCDecaux South Africa announces new head of sales: malls
JCDecaux South Africa, a leading out-of-home media company, is excited to announce Gia Conte’s appointment as