Effie South Africa Explores AI’s Transformative Impact on Marketing Effectiveness
Effie South Africa hosted an insightful dialogue on AI’s impact on marketing effectiveness. Industry experts discussed
Google Phases Out Smart Campaigns for Enhanced Performance Max Experience
Google is discontinuing Smart Campaigns and transitioning their features into Performance Max. Learn how this change
Apple Apologizes and Removes Controversial Ad After Backlash in Thailand
Apple has apologized and removed its latest ad following criticism for its outdated portrayal of Thailand.
Shein Launches Exciting Pop-Up Store in Johannesburg to Boost Brand Presence
Shein is set to open a pop-up store in Johannesburg, South Africa, from August 2-11, showcasing
Agencies Bet Big on Influencer Marketing with Recent Acquisitions
Influencer marketing continues to grow, as evidenced by recent acquisitions. Publicis Groupe buys Influential, and Stagwell
Transform Your Website into a Conversion Machine with These Proven Strategies
Discover how to turn your website into a conversion powerhouse with proven strategies. Learn about user-friendly
An Update on Google’s Decision on Third-Party Cookies in Chrome
Explore the latest developments in Google’s Privacy Sandbox, including updates on third-party cookies, Privacy Sandbox for
Adapting Metrics and Strategies in Traditional Marketing vs. AI
Discover why traditional marketing falls short against AI-driven strategies and how to adapt. Learn to define
Why Traditional Marketing Systems Can’t Keep Up with AI and What Ghanaian Businesses Can Do About It
The Shift from Traditional to AI-Driven Marketing in Ghana Over the past century, manufacturing has evolved
How AI is shaping the future of e-commerce advertising
In the ever-evolving landscape of e-commerce, one key to unlocking better sales and conversions lies in