Google and Netflix Team Up to Integrate Advertising Inventory into DV360
Google has recently announced a groundbreaking integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Initially available in the US, Canada, Brazil, and Mexico, this partnership is set to expand globally in the coming months, offering advertisers unprecedented access to premium streaming content through private marketplaces.
Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging
Amazon, Pinterest, and TikTok Integration: A Game-Changer for Social Commerce and E-commerce Growth
In a groundbreaking move that promises to reshape the e-commerce landscape, Amazon has partnered with social media giants TikTok and Pinterest to offer seamless shopping experiences directly from users' social media feeds. This innovative integration is expected to accelerate the growth of social commerce globally, including in Africa, where similar
Publicis Acquires Influencer Marketing Platform – Influential
Publicis Acquires Influential, Strengthening Its Position in the Booming Influencer Marketing Sector. Publicis Groupe, a global leader in the advertising and communications industry, has agreed to acquire Influential, the world's largest influencer marketing company by revenue. This acquisition, valued at approximately $500 million, signifies a strategic move by Publicis to
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa.
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa, Connecting Advertisers and Publishers with Consumers and Readers
How AI is Revolutionizing Advertising Across the World
Explore how AI is reshaping the advertising industry across the world. From speeding up research to enhancing creative processes, discover how AI is revolutionizing the way agencies work. Artificial Intelligence (AI) is making significant strides in the advertising industry in across the world, offering both efficiency and new possibilities. Chima
TikTok Teams Up with Amazon to Transform In-App Shopping Experience
TikTok and Amazon’s new integration brings a seamless shopping experience to users, merging viral content with direct purchases. Discover how this partnership is set to revolutionize social commerce. TikTok has announced an exciting new partnership with Amazon that promises to revolutionize the way users shop online. This integration aims to
How AI is Transforming Advertising Agencies and OOH Advertising in Nigeria
Explore how AI is reshaping advertising in Nigeria, from creative ad copy to Out-Of-Home advertising innovations. Discover the impact and future trends of AI in the industry. Artificial Intelligence (AI) is revolutionizing the advertising landscape in Nigeria, bringing both opportunities and challenges. To understand this transformation, we spoke with Anthony
Sistema.bio Expands Biodigester Technology Across Africa, Boosting Sustainable Energy and Agriculture
Discover how Sistema.bio is revolutionizing energy and agriculture in Africa with innovative biodigester technology. Learn about their partnerships, projects, and impact across the continent. Sistema.bio, Africa’s premier biodigester company, is making remarkable strides in transforming energy solutions across West and Southern Africa. With a mission focused on tackling energy issues,
Meta Unlocks New Monetization Avenues for Nigerian and Ghanaian Content Creators
Meta now allows content creators in Nigeria and Ghana to monetize on Instagram and Facebook, opening up new revenue streams and transforming the digital content landscape in Africa. Meta is revolutionizing the digital landscape in Nigeria and Ghana by introducing new monetization features for content creators on its platforms, Instagram