We are thrilled to report that Rachel Karanu, one of Africa’s shining marketing professionals, has taken on a new role as Client Partner Lead East-Africa at Aleph. This strategic move highlights Rachel’s continued ascent in the digital advertising space, and her appointment is expected to drive significant growth and innovation for Aleph across the East African region.
A Stellar Career Path
Before joining Aleph, Rachel Karanu was the Head of Brand Partnerships-Africa at Mdundo, one of Africa’s leading music services. At Mdundo, Rachel was instrumental in forging brand partnerships and expanding the platform’s reach across 15 African countries. Mdundo boasts over 6,000,000 monthly users, 80,000 African musicians, and 1.5 million international songs. The platform, which offers free downloads and streaming, aims to grow its user base to 18,000,000 within the next two years. Mdundo is publicly listed on Nasdaq First North in Copenhagen.
Rachel’s impressive career also includes multiple positions at Creative VMLY&R Nairobi, Kenya, where she honed her skills in brand management, digital strategy, and creative marketing. Her diverse experience across these roles has equipped her with a deep understanding of the African digital and music landscapes, making her an invaluable asset to Aleph.
Driving Digital Advertising in East Africa
In her new role at Aleph, Rachel will be responsible for leading digital advertising sales and client partnerships across platforms like X, Spotify, and Snapchat. Her extensive background in digital marketing and brand partnerships positions her perfectly to drive Aleph’s objectives of enhancing digital advertising solutions and expanding its market presence in East Africa.
Rachel Karanu: A Shining Marketing Professional
Rachel Karanu’s career is a testament to her prowess in the marketing and digital advertising arenas. Her journey from Creative VMLY&R to Mdundo and now Aleph reflects her relentless pursuit of excellence and innovation. She has consistently demonstrated her ability to build strong brand partnerships, develop effective marketing strategies, and lead teams to success.
Impact on the Industry
Rachel’s move to Aleph is not just a significant career milestone for her but also a major development in the East African digital advertising landscape. With her leadership, Aleph is poised to enhance its service offerings, foster stronger client relationships, and achieve new heights in the region’s competitive digital advertising market.
Looking Ahead
As Rachel Karanu embarks on this exciting new chapter, the team at 365MarkTech Africa extends our heartfelt congratulations. We look forward to following her journey and reporting on the innovative strides she and Aleph will undoubtedly make in the East African digital advertising space.
