DigiMarCon Africa 2024 Returns to Cape Town in October
DigiMarCon, a digital, marketing, media, and advertising conference, is set to be held in Cape Town, South Africa, from October 16-17, 2024.
How AI is Revolutionizing Advertising Across the World
Explore how AI is reshaping the advertising industry across the world. From speeding up research to enhancing creative processes, discover how AI is revolutionizing the way agencies work. Artificial Intelligence (AI) is making significant strides in the advertising industry in across the world, offering both efficiency and new possibilities. Chima
TikTok Teams Up with Amazon to Transform In-App Shopping Experience
TikTok and Amazon’s new integration brings a seamless shopping experience to users, merging viral content with direct purchases. Discover how this partnership is set to revolutionize social commerce. TikTok has announced an exciting new partnership with Amazon that promises to revolutionize the way users shop online. This integration aims to
How AI is Transforming Advertising Agencies and OOH Advertising in Nigeria
Explore how AI is reshaping advertising in Nigeria, from creative ad copy to Out-Of-Home advertising innovations. Discover the impact and future trends of AI in the industry. Artificial Intelligence (AI) is revolutionizing the advertising landscape in Nigeria, bringing both opportunities and challenges. To understand this transformation, we spoke with Anthony
Apple Apologizes and Removes Controversial Ad After Backlash in Thailand
Apple has apologized and removed its latest ad following criticism for its outdated portrayal of Thailand. The company faced backlash for misrepresenting Thai culture and has responded to public outcry. Apple is once again in the spotlight for a controversial advertisement, this time facing backlash from Thailand over its latest
Snap Inc. Misses Revenue Expectations Despite Growth in Paying Subscribers
Snap Inc.’s second-quarter revenue fell slightly short of estimates, but the company saw a boost in paying subscribers and user growth. Learn more about their performance. Snap Inc., the parent company of Snapchat, reported its second-quarter earnings, revealing a slight shortfall in revenue compared to analyst expectations. The company generated
Google’s ‘Dear Sydney’ Ad Sparks Backlash Over Impact on Kids
Google’s Olympics-themed ad featuring Gemini AI faces criticism for undermining children’s writing skills. Learn why the commercial is causing a stir. Google’s recent advertisement for its Gemini AI, titled “Dear Sydney,” has ignited considerable controversy. The ad showcases a young female runner who wants to express her admiration for track
SurveyMonkey Unveils New CX Suite with AI-Enhanced Tools and Multichannel Feedback
Discover SurveyMonkey’s new CX suite featuring AI-powered surveys, multichannel feedback, and seamless integrations. Ideal for businesses of all sizes. Learn more! SurveyMonkey, renowned for its expertise in online surveys and feedback management, has just launched a new customer experience (CX) suite. This latest offering aims to enhance how businesses interact
Canva Acquires Leonardo.AI to Elevate Its Generative AI Capabilities
Canva has acquired generative AI startup Leonardo.AI to enhance its creative toolset. The acquisition, valued beyond Leonardo.AI’s previous $80M funding, will integrate Leonardo’s advanced AI features into Canva’s platform, boosting its capabilities for image and video creation. Canva, the renowned graphic design platform, has made headlines with its latest acquisition
Shein Launches Exciting Pop-Up Store in Johannesburg to Boost Brand Presence
Shein is set to open a pop-up store in Johannesburg, South Africa, from August 2-11, showcasing its trendy fashion and lifestyle products. This initiative aims to enhance brand recognition and connect directly with local consumers. Discover more about Shein’s strategic move and its impact on the South African retail landscape.Fast-fashion