My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment is one of the major silent killers when you talk about e-commerce. It’s that annoying moment when a customer adds products/services to their shopping cart, gets your hopes pumped up, and then just as
Apple Apologizes and Removes Controversial Ad After Backlash in Thailand
Apple has apologized and removed its latest ad following criticism for its outdated portrayal of Thailand. The company faced backlash for misrepresenting Thai culture and has responded to public outcry. Apple is once again in the spotlight for a controversial advertisement, this time facing backlash from Thailand over its latest