Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Global Marketing Technology
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Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen

August 23, 2024
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Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging

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