Why Proving Martech ROI Matters More Than Ever for African Brands
The global marketing technology industry is valued at over 160 billion dollars, but very few companies can clearly explain how their tools and platforms actually generate profit. For African brands dealing with rising costs, tight margins, and volatile economies, that question is no longer optional — it’s essential. Across the
MarkHack 4.0 – Experience Ignited: Fueling the Consumer Journey
As marketing continues to evolve at breakneck speed, events like MarkHack 4.0 offer a powerful lens into where the industry is headed. Taking place on May 23rd, 2025 at the Landmark Event Centre in Lagos, this year’s edition is centered around one big idea: how experience drives engagement, and how
Global Martech Awards TMW100 Calls for Applications, Set August 31 Deadline
Global Martech awards event TMW100 Awards calls for applications from Martech innovators globally. TMW100 will stop receiving applications on August 31.