Television Advertising Dominates in Kenya Amidst Growing Digital Competition
In the rapidly evolving media landscape of Kenya, television advertising remains a dominant force despite the increasing adoption of digital channels. According to the latest data from the Communications Authority, the overall media industry ad expenditure for the three months ending September 2023 stood at KES 16 billion, with television
Rachel Karanu Joins Aleph as Client Partner Lead East-Africa
We are thrilled to report that Rachel Karanu, one of Africa’s shining marketing professionals, has taken on a new role as Client Partner Lead East-Africa at Aleph. This strategic move highlights Rachel’s continued ascent in the digital advertising space, and her appointment is expected to drive significant growth and innovation
After Scrapping Finance Bill, Ruto Slashes 2024 Budget by $1.3 Billion
President William Ruto has announced a significant reduction in Kenya’s 2024/2025 budget, slashing it by KES 177 billion ($1.3 billion) following public protests against proposed tax increases. The decision to reduce the budget to KES 3.67 trillion ($28.7 billion) comes amid growing calls for Ruto’s resignation due to high governance
3rd Annual African Marketing Confederation Conference 2024
Discover the secret to brand resilience amidst economic uncertainty at this year’s AMC Conference, hosted at the breathtaking Sarova Whitesands Beach Resort & Spa in vibrant Mombasa, Kenya. Nestled along the pristine shores of the Indian Ocean and surrounded by lush palms, it’s a convenient short drive from the city center and