Can AXIAN’s Bold Move Help Jumia Reclaim Its Place in Africa’s Digital Economy?
Jumia has a new ally. AXIAN Telecom, a fast-growing Pan-African telco group, has acquired an 8 percent stake in the once-hyped but recently embattled e-commerce giant. On the surface, it’s a smart financial play. But beneath it lies something deeper—a strategic alignment that could reshape both companies and reignite Africa’s
My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment is one of the major silent killers when you talk about e-commerce. It’s that annoying moment when a customer adds products/services to their shopping cart, gets your hopes pumped up, and then just as
How AI is shaping the future of e-commerce advertising
In the ever-evolving landscape of e-commerce, one key to unlocking better sales and conversions lies in elevating the customer experience. Over the past few years, companies prioritizing customer experience have not only met expectations but have significantly exceeded them. According to the State of Digital Customer Experience Report, businesses focusing