Adapting Metrics and Strategies in Traditional Marketing vs. AI
Discover why traditional marketing falls short against AI-driven strategies and how to adapt. Learn to define clear metrics, integrate advanced analytics, and collaborate effectively with finance to justify marketing spend. Read more on 365marktech.africa.Traditional marketing methods face unprecedented challenges in the era of AI-driven strategies. As artificial intelligence reshapes the
She’s Next Kenya Grant Competition Winners Celebrate Women-Led Innovation
The inaugural She’s Next Kenya grant competition has highlighted the remarkable achievements of women-led SMEs pioneering innovation across various sectors. With over 2,300 local SMEs vying for recognition, the competition underscored the vibrant entrepreneurial spirit in Kenya. Busu Naturals, specializing in local emollients for sensitive African skin, clinched the top
World PR Day 2024 Highlights Future of Public Relations in Digital Era
Today, on July 16th, we celebrate World PR Day, focusing on “The Future of Public Relations in a Changing World”. This theme underscores the evolving role of public relations (PR) in a dynamic landscape where reputation is paramount. The global PR market is valued at approximately $106.93 billion (R1.92 trillion),