Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions
Discover why first-party data remains crucial for your business despite Google’s decision to keep third-party cookies. Learn how to build a robust data strategy for future success. In the ever-evolving landscape of digital marketing, data remains a central focus. Recently, Google’s announcement to postpone the deprecation of third-party cookies has
Adapting Metrics and Strategies in Traditional Marketing vs. AI
Discover why traditional marketing falls short against AI-driven strategies and how to adapt. Learn to define clear metrics, integrate advanced analytics, and collaborate effectively with finance to justify marketing spend. Read more on 365marktech.africa.Traditional marketing methods face unprecedented challenges in the era of AI-driven strategies. As artificial intelligence reshapes the