Can AXIAN’s Bold Move Help Jumia Reclaim Its Place in Africa’s Digital Economy?
Jumia has a new ally. AXIAN Telecom, a fast-growing Pan-African telco group, has acquired an 8 percent stake in the once-hyped but recently embattled e-commerce giant. On the surface, it’s a smart financial play. But beneath it lies something deeper—a strategic alignment that could reshape both companies and reignite Africa’s