Effie South Africa Explores AI’s Transformative Impact on Marketing Effectiveness
Effie South Africa hosted an insightful dialogue on AI’s impact on marketing effectiveness. Industry experts discussed AI’s role in modern campaigns, collaboration, and regulatory challenges. Effie South Africa recently facilitated a pivotal dialogue that brought together leading advertising executives and industry experts to explore the significant impact of artificial intelligence
Adapting Metrics and Strategies in Traditional Marketing vs. AI
Discover why traditional marketing falls short against AI-driven strategies and how to adapt. Learn to define clear metrics, integrate advanced analytics, and collaborate effectively with finance to justify marketing spend. Read more on 365marktech.africa.Traditional marketing methods face unprecedented challenges in the era of AI-driven strategies. As artificial intelligence reshapes the