Beauty & ‘Skinfluence’ – The WhatsApp Goldmine No One Talks About
By Franklin Ozekhome. Global Strategy Consultant x Pop Culture Expert The Secret Beauty Bazaar At exactly 7:42 PM, Ada’s phone buzzes. “Sis, this glow serum? My skin is giving ‘rich auntie vibes’ now! Buy before it finishes o!” She clicks on the voice note. It’s a friend raving about a
The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when the continent was simply adopting solutions from Silicon Valley. Today, African entrepreneurs are building MarTech tools that speak directly to the unique challenges and opportunities of the region’s diverse markets. “African marketers need solutions
My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment is one of the major silent killers when you talk about e-commerce. It’s that annoying moment when a customer adds products/services to their shopping cart, gets your hopes pumped up, and then just as
Flutterwave’s Send App Launches Cross-Border Payment Services in Malawi
Send App will help facilitate faster, easier, and more affordable cross-border money transfers in Malawi after commercially launching on Thursday.
African Marketers Prepare for AMC’s 3rd Annual Awards in Kenya
The African Marketing Confederation (AMC) is gearing up to recognize the region’s leading marketers who have created and implemented groundbreaking and successful campaigns for their clients at the AMC’s third annual conference in Kenya, from September 25 to 27, 2024.
China Vows to Work with Africa on Nuclear Tech, Satellites and Space
President Xi Jinping said during a summit in Beijing on Thursday that China would work with Africa on nuclear technology and space exploration while stating that "no country should be left behind" on the path to modernization. The president announced this during his opening ceremony speech at the recently concluded
Global Marketing Firm Kantar Gets New Chief Commercial Officer, Middle East and Africa
Global marketing firm Kantar gets a new Chief Commercial Officer for its Middle Eastern and African divisions, as the company announces Manaswita Singh in her new regional role. Singh has spent 19 of her 21 career experience with Kantar.
China to Host Summit to Boost Clean Tech Exports to Africa Against Threats of Western Curbs
China will host a summit of 50 African countries in Beijing this week to boost clean tech exports to Africa before Western curbs land on Chinese renewable energy tech exports like electric vehicles and solar panels in exchange for more pledges for investment and loans.
Kenya to Host Continental Digital Media Conference
The event will feature practical case studies and discussions surrounding evolving digital innovations, boosting revenue generation, and enhancing audience trust.
SAP Experts, Business Leaders Meet to Discuss Innovation Potential for East Africa
SAP Experts, business leaders, and technology partners met to discuss the role and potential of innovation in powering East Africa’s economic development and growth.