Dentsu’s Carat Wins Pernod Ricard’s €100m EMEA Media Planning and Buying Account
Dentsu’s Carat has been awarded the prestigious €100m EMEA media planning and buying account for Pernod Ricard, one of the world’s leading beverage companies. This significant appointment was confirmed on June 7, 2024, and marks a new chapter in Pernod Ricard’s media strategy across Europe, the Middle East, and Africa.