Why First-Party Data Remains Crucial Despite Google’s Cookie Decisions
Discover why first-party data remains crucial for your business despite Google’s decision to keep third-party cookies.
How AI, AR, and Data Analytics Are Transforming the 2024 Paris Olympics
Explore how the 2024 Paris Olympics are leveraging AI, augmented reality, data analytics, and other technologies
Effie South Africa Explores AI’s Transformative Impact on Marketing Effectiveness
Effie South Africa hosted an insightful dialogue on AI’s impact on marketing effectiveness. Industry experts discussed
Google Declared a Monopoly and Its Impact on Digital Marketing
The recent ruling declaring Google a monopoly has sparked diverse reactions across the digital marketing industry.
Google Phases Out Smart Campaigns for Enhanced Performance Max Experience
Google is discontinuing Smart Campaigns and transitioning their features into Performance Max. Learn how this change
TikTok Sued by US for Allegedly Breaking Kids’ Privacy Law
In a significant legal development, TikTok has been slapped with a lawsuit by the US government
Federal Judge Rules Google Violated Antitrust Laws With Search Engine Monopoly
A federal judge has ruled that Google violated antitrust laws by monopolizing the search and search
NCC Demands Transparency from Telcos with New Data Use Disclosure Guidelines
The Nigerian Communications Commission (NCC) has mandated telecom operators to disclose detailed information on data usage
African Brands Leading the Charge in the Metaverse
In the heart of Africa, a digital revolution is quietly unfolding, one that promises to reshape
Nigeria Unveils National Artificial Intelligence Strategy (NAIS) to Drive Economic Growth
Artificial Intelligence (AI) has rapidly emerged as a transformative technology with the potential to revolutionize production