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MarkHack 4.0 – Experience Ignited: Fueling the Consumer Journey
As marketing continues to evolve at breakneck speed, events like MarkHack 4.0 offer a powerful lens
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The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when
AI’s Role in Retail Personalization: How Technology is Transforming Customer Engagement
The retail industry is undergoing a major transformation, and artificial intelligence (AI) is at the center
Performance Marketers, The Game Has Changed—Here’s How to Stay Ahead
by Nneka Keshi, Global Marketing Leader For years, performance marketers have been laser-focused on conversions—driving clicks,