Mastering AI Search: How Businesses Can Thrive in the Era of Intelligent Discovery
Global Marketing
5 min read
44

Mastering AI Search: How Businesses Can Thrive in the Era of Intelligent Discovery

March 19, 2025
0

By Stanislaus Martins, Marketing and Technology Expert, Lagos, Nigeria The way people search for information online is changing dramatically. Gone are the days when users simply typed keywords into Google and clicked through pages of search results. Today, AI-powered search engines—driven by advanced models like ChatGPT, SearchGPT, and Bing AI—are

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Bhutan’s 100 Billion Gamble Can Mindful Capitalism Redefine Economic Growth
Global Technology
3 min read
61

Bhutan’s 100 Billion Gamble Can Mindful Capitalism Redefine Economic Growth

January 17, 2025
0

In a world increasingly dominated by profit-driven economies and environmental challenges, Bhutan has embarked on a bold new journey to reimagine the intersection of culture, sustainability, and capitalism. The Gelephu Mindfulness City, a 100 billion economic initiative, aims to create a harmonious blend of spiritual well-being, ecological balance, and economic

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Meta Drops Fact-Checking on Facebook and Instagram
Global Marketing Technology
4 min read
105

Meta Drops Fact-Checking on Facebook and Instagram

January 17, 2025
0

In a bold and controversial move, Meta, the parent company of Facebook and Instagram, has officially announced the end of its third-party fact-checking program in the United States. This initiative, which was launched to curb misinformation on the platform, is being replaced by a “Community Notes” system, drawing inspiration from

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The EU vs. Temu: A High-Stakes Investigation Into E-Commerce Practices
Global Marketing
4 min read
78

The EU vs. Temu: A High-Stakes Investigation Into E-Commerce Practices

December 3, 2024
0

The battle lines are drawn between Temu, the rapidly growing e-commerce giant, and the European Commission, as the EU launches a formal investigation into the platform’s marketing practices and user engagement tactics. This escalating standoff could redefine how digital marketplaces operate in the region, with the probe zeroing in on

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The Digital Marketing Institute Launches Game-Changing AI in Digital Marketing Course
Global Marketing Technology
3 min read
63

The Digital Marketing Institute Launches Game-Changing AI in Digital Marketing Course

December 3, 2024
0

Get ready, marketers—this is the moment we’ve been waiting for! The Digital Marketing Institute (DMI) has unveiled its very first Artificial Intelligence (AI) in Digital Marketing course, responding to an overwhelming demand from professionals eager to harness the power of AI. AI is the hottest trend reshaping the marketing landscape,

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Publicis Groupe Acquires Mars United Commerce 
Global Marketing
2 min read
98

Publicis Groupe Acquires Mars United Commerce 

September 24, 2024
0

Publicis Groupe announced that it acquired Mars United Commerce on Thursday to scale its existing commerce capacities further.

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Global Martech Awards TMW100 Calls for Applications, Set August 31 Deadline
Event Global Marketing
3 min read
109

Global Martech Awards TMW100 Calls for Applications, Set August 31 Deadline

September 4, 2024
0

Global Martech awards event TMW100 Awards calls for applications from Martech innovators globally. TMW100 will stop receiving applications on August 31.

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Navigating Google’s Shift on Third-Party Cookies
Global Marketing Opinions
3 min read
93

Navigating Google’s Shift on Third-Party Cookies

September 4, 2024
0

Google has announced that users can now accept third-party cookies or reject them in its Chrome browser to enhance user protection, fueling speculation and concern about the future of Adtech and Martech. 

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Google and Netflix Team Up to Integrate Advertising Inventory into DV360
Global Marketing Technology
5 min read
113

Google and Netflix Team Up to Integrate Advertising Inventory into DV360

August 23, 2024
0

Google has recently announced a groundbreaking integration of Netflix's advertising inventory into its Display & Video 360 (DV360) platform. Initially available in the US, Canada, Brazil, and Mexico, this partnership is set to expand globally in the coming months, offering advertisers unprecedented access to premium streaming content through private marketplaces.

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Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen
Global Marketing Technology
4 min read
98

Netflix and Google’s ‘Emily in Paris’ Collaboration Brings Shoppable Fashion to the Screen

August 23, 2024
0

Netflix and Google have teamed up to bring a shoppable experience to the popular series Emily in Paris, allowing viewers to use Google’s Lens technology to scan outfits on screen and find similar items available for purchase. This integration, launched via Shop with Google, represents a significant step in merging

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