Anthropic Just Built Something Africa Should Be Talking About

April 12, 2026
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Last week, while a room full of Canadian bank executives sat across from their regulators trying

The Quiet Risk In Corporate Nigeria’s AI Rush, According To Stanislaus Martins

April 12, 2026
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Ask Stanislaus Martins what Nigerian companies are getting wrong about AI and he answers the question

Why Proving Martech ROI Matters More Than Ever for African Brands

November 7, 2025
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The global marketing technology industry is valued at over 160 billion dollars, but very few companies

When Virality Doesn’t Pay. The Streaming Trap for African Artists

June 4, 2025
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Music has never travelled faster or farther. From Lagos to London, Nairobi to New York, a

Can AXIAN’s Bold Move Help Jumia Reclaim Its Place in Africa’s Digital Economy?

June 4, 2025
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Jumia has a new ally. AXIAN Telecom, a fast-growing Pan-African telco group, has acquired an 8

Is Kenya’s Bold Ban on Influencer Gambling Ads a Blueprint for Africa?

June 4, 2025
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In a move that has sent shockwaves through East Africa’s marketing and gambling sectors, Kenya’s Betting

The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025

March 28, 2025
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The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when

My Playbook for Reducing Cart Abandonment in E-commerce

March 28, 2025
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By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment

Leadership Acceleration Mentorship Program(LAMP) is Here

March 20, 2025
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It’s finally here 🔥 The training that will truly set you apart and prepare you for

Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation

March 20, 2025
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PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University,