When Virality Doesn’t Pay. The Streaming Trap for African Artists
Music has never travelled faster or farther. From Lagos to London, Nairobi to New York, a
Can AXIAN’s Bold Move Help Jumia Reclaim Its Place in Africa’s Digital Economy?
Jumia has a new ally. AXIAN Telecom, a fast-growing Pan-African telco group, has acquired an 8
Is Kenya’s Bold Ban on Influencer Gambling Ads a Blueprint for Africa?
In a move that has sent shockwaves through East Africa’s marketing and gambling sectors, Kenya’s Betting
The Rise of African MarTech: How Local Solutions Are Reshaping Digital Marketing in 2025
The marketing technology landscape in Africa is undergoing a seismic shift. Gone are the days when
My Playbook for Reducing Cart Abandonment in E-commerce
By Stanislaus Martins, Founder – Drinkmata.ng | Former VP, Growth Marketing – Jumia Nigeria Cart abandonment
Leadership Acceleration Mentorship Program(LAMP) is Here
It’s finally here 🔥 The training that will truly set you apart and prepare you for
Publicis West Africa and Lancaster University, Ghana: A Global Partnership for Business Innovation
PWA Academy, the talent development initiative of Publicis West Africa, has teamed up with Lancaster University,
Flutterwave’s Send App Launches Cross-Border Payment Services in Malawi
Send App will help facilitate faster, easier, and more affordable cross-border money transfers in Malawi after
African Marketers Prepare for AMC’s 3rd Annual Awards in Kenya
The African Marketing Confederation (AMC) is gearing up to recognize the region’s leading marketers who have
New Technologies and Climate Change Are African Media’s Biggest Challenges
Experts at the 15th General Assembly of the African Union of Broadcasting (AUB) identified new technologies