Publicis Acquires Influencer Marketing Platform – Influential
Publicis Acquires Influential, Strengthening Its Position in the Booming Influencer Marketing Sector. Publicis Groupe, a global leader in the advertising and communications industry, has agreed to acquire Influential, the world's largest influencer marketing company by revenue. This acquisition, valued at approximately $500 million, signifies a strategic move by Publicis to
DRC Launches First Tier III Certified Data Center
The first phase of DRC's first Tier III Data Center, OADC Texaf Digital, will benefit multiple sectors of the DRC economy amid accelerated digitalization.
Angola Cables Smashes Traffic Record; Climbs to World’s Top 25 Networks
Angola Cables network smashes record peak of 18448 Tbs as the company now ranks 24th globally, according to CAIDA data.
TikTok Sacks Staff Across Africa, Amid Global Workforce Reduction
TikTok lays off staff across Africa amid global workforce reduction. Further massive layoffs are expected from the social media platform in the third quarter.
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa.
Taboola Partners with Aleph Holdings to Accelerate Operations in Africa, Connecting Advertisers and Publishers with Consumers and Readers
How AI is Revolutionizing Advertising Across the World
Explore how AI is reshaping the advertising industry across the world. From speeding up research to enhancing creative processes, discover how AI is revolutionizing the way agencies work. Artificial Intelligence (AI) is making significant strides in the advertising industry in across the world, offering both efficiency and new possibilities. Chima
TikTok Teams Up with Amazon to Transform In-App Shopping Experience
TikTok and Amazon’s new integration brings a seamless shopping experience to users, merging viral content with direct purchases. Discover how this partnership is set to revolutionize social commerce. TikTok has announced an exciting new partnership with Amazon that promises to revolutionize the way users shop online. This integration aims to
How AI is Transforming Advertising Agencies and OOH Advertising in Nigeria
Explore how AI is reshaping advertising in Nigeria, from creative ad copy to Out-Of-Home advertising innovations. Discover the impact and future trends of AI in the industry. Artificial Intelligence (AI) is revolutionizing the advertising landscape in Nigeria, bringing both opportunities and challenges. To understand this transformation, we spoke with Anthony
Sistema.bio Expands Biodigester Technology Across Africa, Boosting Sustainable Energy and Agriculture
Discover how Sistema.bio is revolutionizing energy and agriculture in Africa with innovative biodigester technology. Learn about their partnerships, projects, and impact across the continent. Sistema.bio, Africa’s premier biodigester company, is making remarkable strides in transforming energy solutions across West and Southern Africa. With a mission focused on tackling energy issues,
Meta Unlocks New Monetization Avenues for Nigerian and Ghanaian Content Creators
Meta now allows content creators in Nigeria and Ghana to monetize on Instagram and Facebook, opening up new revenue streams and transforming the digital content landscape in Africa. Meta is revolutionizing the digital landscape in Nigeria and Ghana by introducing new monetization features for content creators on its platforms, Instagram