Navigating Google’s Shift on Third-Party Cookies
Google has announced that users can now accept third-party cookies or reject them in its Chrome browser to enhance user protection, fueling speculation and concern about the future of Adtech and Martech.
Wasoko and MaxAB Complete Africa’s Largest Tech Merger Ever
Wasoko and MaxAB have completed a historic $230 million deal representing Africa's largest tech merger ever. The new merger links over 450,000 B2B informal retailers under a new umbrella, with a 65-million consumer base across Kenya, Tanzania, Rwanda, Egypt, and Morocco.
Nigeria Moves to Curb Consumer Exploitation and Other Unfair Market Practices
Nigeria's Federal Competition and Consumer Protection Commission (FCCPC) and the Economic and Financial Crimes Commission have pledged to strengthen their collaboration to protect Nigerian consumers from exploitation.
Beijing Hosts China-Africa Media Exchange Event
Beijing hosted a China-Africa media exchange event on Saturday. Over 200 participants from China and Africa attended the event, including government representatives from either side.
Rwanda EV Startup Ampersand Raises $2 Million in Series A Extension
Rwandan electric motorcycle manufacturer recently raised a $2 million Series A extension to grow its reach in East Africa. The latest funding brings the company's total funding to $21.5 million.
South Africa’s Ad Body Rules on TotalEnergies “Corporate Greenwashing”
South Africa's advertising regulator has ruled that TotalEnergies' claims that it promotes sustainable development were misleading, in what the regulator termed "corporate greenwashing."
South Africa’s Ad Market to Grow 6%, as Global Ad Investment Nearly Triples
South Africa's advertising market is expected to grow by 6% this year, WARC reports. AI-enabled media tools, among many other factors, reportedly drive SA's ad market growth.
AI-Related Searches Surge in Nigeria, Kenya, and South Africa
AI-related inquiries surged 150% in Kenya, 130% in Nigeria, and 120% in South Africa. New Google report shows a significantly growing curiosity about AI assistance and AI jobs in the three countries.
DigiMarCon Africa 2024 Returns to Cape Town in October
DigiMarCon, a digital, marketing, media, and advertising conference, is set to be held in Cape Town, South Africa, from October 16-17, 2024.
AMC to Hold Annual Marketing Conference in Mombasa
The annual marketing conference of the African Marketing Confederation holds next month. The conference, themed “Brand Resilience Amidst Economic Uncertainty”, will host multidisciplinary conversations from experts across Africa.