Mastering AI Search: How Businesses Can Thrive in the Era of Intelligent Discovery
By Stanislaus Martins, Marketing and Technology Expert, Lagos, Nigeria The way people search for information online is changing dramatically. Gone are the days when users simply typed keywords into Google and clicked through pages of search results. Today, AI-powered search engines—driven by advanced models like ChatGPT, SearchGPT, and Bing AI—are
Bhutan’s 100 Billion Gamble Can Mindful Capitalism Redefine Economic Growth
In a world increasingly dominated by profit-driven economies and environmental challenges, Bhutan has embarked on a bold new journey to reimagine the intersection of culture, sustainability, and capitalism. The Gelephu Mindfulness City, a 100 billion economic initiative, aims to create a harmonious blend of spiritual well-being, ecological balance, and economic
Meta Drops Fact-Checking on Facebook and Instagram
In a bold and controversial move, Meta, the parent company of Facebook and Instagram, has officially announced the end of its third-party fact-checking program in the United States. This initiative, which was launched to curb misinformation on the platform, is being replaced by a “Community Notes” system, drawing inspiration from
Temu Takes Nigeria by Storm: What This Means for the Local E-commerce Landscape
Chinese e-commerce giant Temu is rewriting the rules of online shopping in Nigeria. Now the most popular app in Nigeria’s Google Play Store and Apple App Store, Temu has quickly gained traction, amassing over 500 million downloads globally on Android. Backed by aggressive advertising and its low-cost, direct-to-consumer model, the
The EU vs. Temu: A High-Stakes Investigation Into E-Commerce Practices
The battle lines are drawn between Temu, the rapidly growing e-commerce giant, and the European Commission, as the EU launches a formal investigation into the platform’s marketing practices and user engagement tactics. This escalating standoff could redefine how digital marketplaces operate in the region, with the probe zeroing in on
The Digital Marketing Institute Launches Game-Changing AI in Digital Marketing Course
Get ready, marketers—this is the moment we’ve been waiting for! The Digital Marketing Institute (DMI) has unveiled its very first Artificial Intelligence (AI) in Digital Marketing course, responding to an overwhelming demand from professionals eager to harness the power of AI. AI is the hottest trend reshaping the marketing landscape,
Publicis Groupe Acquires Mars United Commerce
Publicis Groupe announced that it acquired Mars United Commerce on Thursday to scale its existing commerce capacities further.
US-Based Sultan Ventures Expands into Middle East and Africa after Buying Out Egypt’s Acasia Group
US-based venture capital firm Sultan Ventures has acquired Egypt's Acasia Group, in a move that will expand its reach into Africa and the Middle East, in tandem with its plans to expand its global footprint.
South African Fintech Startup Happy Pay Raises $1.8 Million to Boost Growth and Expand Offerings
South African fintech startup Happy Pay has secured $1.8 million in pre-seed funding to boost growth and expand its Buy Now, Pay Later (BNPL) offerings.
Ghana’s Tech Guru Dies at 61
He passed away on September 16, 2024, after a cardiac arrest. Chinery-Hesse’s legacy lives on and will inspire generations of tech innovators across the African continent and beyond.